Technology In Balance: How To Keep Your Business Human-Centered

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It is common in business these days to decry the impact of technology. We’re told that it takes away the personal touch, and that it is off-putting to customers who face an ever-decreasing chance to speak to “a real person”. There are, it’s true, plenty of ways in which an increasingly digital age can leave the customer feeling alienated – but if we look deeper, it’s not technology that’s at fault there; it’s got more to do with the cost-saving drive to automation meaning that workforces can be smaller and work more impersonal.

So, what if you are a business that wants to make the best use of technology and retain both the worker-centered ethos of its past as well as a customer-friendly face? Can you have the best of both worlds, embracing progress while staying true to traditional values? You can; but you need to ensure a balance by keeping the following in mind…

Technology can be molded to your needs

Anyone who has looked into the opportunities offered by automation and technology will know perfectly well exactly how much can be done by “machines”. They can make calls, take calls, write letters, reply to live chat messages, keep a count of stock, and much more besides. At some point in the future, it will be possible for every single thing in a business to be done by robots – but it won’t have to be, and that’s the key point. Use technology to make things easier, by all means – but just because a computer program can do something, that doesn’t mean it has to.

The “Goldilocks” principle

If everything in a business had to be done by hand, it would take forever and customers would end up getting frustrated. If everything was instead done by automated machines, that could still be frustrating for any customer who had the kind of specific enquiry that required outside-the-box thinking. Many businesses find that technology is best applied to the “big” stuff like monitoring sites, and you can click here to see how that works in oil fields as an example. This division of labour allows more people to be assigned to key customer-assisting duties, where a human brain is essential and where empathy can be a huge boon. 

People can work without tech, not vice versa

A boss can easily be tempted to replace more jobs in their business with automatons; machines won’t query their orders, don’t need breaks and can’t turn up late. There is, however, a very clear failing that tech can’t escape. Let’s sum it up in this way: if a human worker is not performing, a machine can’t take a look at them and get them working better, like human IT staff can help with a failing machine. In other words, humans are essential to a business, so your working practices should always be designed with your human workers in mind. Remember, your customers are also human – your business should reflect that.

Tech will continue to be influential on business, and its hold is set to grow in times to come. That’s not a bad thing, as long as you recognize the importance of keeping the right balance between people and machines in your business.

4 Ways Technology Is Constantly Taking Business To The Next Level

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As time moves on, business owners and leaders are continually looking for ways to outdo their competitors. They’re always looking to outshine and find a way of evolving. Many different techniques and strategies have been invented and will continue to be brought into the world. Nothing has come close, and nothing will probably ever come close to that of our technological advances, though. Since automated, electrical pieces of machinery and software have entered humanity, businesses have been able to behave, process, and grow like never before – and this kind of thing will continue to advance as the years go by. 

Businesses that are just starting up benefit from the use of technology, and so too do businesses that have been at the top of the tree for decades – there’s no exclusivity or special places reserved for anyone in particular. The new tech obviously helps out due to its speed and consistency – the lack of human error being present is also a massive bonus. But how does it help out specifically? Well, here are four points for you to digest right now:

Performance Analysis 

With all the different software and various add-ons we have at our disposal, we can perfectly identify what plays out well and what performs horrendously, in order to figure out how to proceed. This can be used for selling products and for analyzing social media marketing strategies. 

Analyzing how everything goes has always been a major part of growing a business, but these kinds of programs make everything so much quicker, more detailed, and easier to do. 

It Can Predict And Project Future Happenings 

Artificial intelligence has become such that it’s able to take past and present records, and learn how certain patterns develop. It’s also able to project how the future may pan out statistically based on past behaviors. Also, if data is needed in order to complete certain AI projects, a synthetic data generator can be used to fabricate simulated pieces of information. This can help out in areas such as the financial world by allowing data scientists to continue their work when they otherwise wouldn’t have been able to.

Remote Work 

Fewer people are working on their business premises these days. A lot is done from home – and not just because of the current virus epidemic we’re facing. Technology is now allowing us to work from remote locations, which can make work more convenient and suitable for everyone involved. The likes of virtual assistants and outsourced work can be sorted out quickly, too.  

Constant Communication

When you’re looking to get in touch with someone, and it seems like you’ll never be able to get a hold of them, it can be very frustrating. Whether you’re looking for a new employee, a service technician, or a new, exciting business contact, you’re going to want to speak with them ASAP. Modern technology has made it so that it’s nigh-on impossible to go off the radar. Conference calls are fantastic alternatives to meetings when people are working away from the office.

The Tech Stairway To Success

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Building success is the ultimate purchase of every single company. Success means growth, in size, in numbers, and reputation. However, what success is made of is a different kettle of fish. What does a business need to achieve its goal? There is no simple answer. At the core of it, a company needs great assets that can support its growth. Your assets are the foundation upon which you can build your success. People, of course, play a significant role in your strategy. Your capital investment is detrimental to enabling high-return campaigns. But nothing is as vital as your technology. Technology in the 21st century business environment is the quickest path to growth and success. Here’s why it matters:

Your business plan should focus on tech

First and foremost, it is impossible nowadays to imagine a company that doesn’t maximize its tech tools and solutions. What this means at a company level is that you can’t leave IT and cyber tech management as an afterthought. It is the responsibility of leaders and directors to put technology back into the driving seat of the company – you can find dedicated executive leadership training for CISOs to help you understand how to build your strategy around cyber growth. Indeed, innovative processes and market alignment require strategic tech integration. In an era where technology has become the only answer to the increased need for environmentally-friendly, safe, and cost-saving approaches, you have to let it drive your business forward. 

Your tech presence affects your brand image

Your business choices define your brand. In the eye of the audience, your technology decisions affect your branding identity. Indeed, your customers are savvy. They compare their favorite brands and the way they interact with each of them. It’s fair to say that a brand that lacks tech support fails not only to reflect your identity but also to meet the market demand. 

It’s your best protection against online threats

Small businesses are a cyber criminal’s favorite target. Indeed, while large companies are more likely to have sturdy safety protocols in place, SMEs, on the other hand, are more vulnerable. In 2018, 67% of SMEs in the UK and the US fell victim of a cyberattack. In most cases, data breach incidents were the result of negligence. For businesses, it makes no doubt that cybercrimes can have a devastating impact on day-to-day processes, such as wasting time, money, and losing your credibility as an expert. Investing in dedicated tech strategies that can shield your company is a priority. 

Your customers expect better tech services

Customers are naturally lazy. They want to sort out their issues as smoothly and efficiently as possible. And frictionless customer service implies excellent tech solutions. Indeed, face-to-face videos such as a video voicemail can not only enhance communication but also boost your customer relationship. Indeed, your customers want better, quicker, and more personal interactions with their favorite brands. Putting technology at the center of your communications allows you to meet the expectations of a new generation of tech-savvy customers. 

Technology is not the purpose of growth, but it is its means. Indeed, at an age where the market is buzzing with smart tech hubs and cyber activities, companies have to engage strategically with the innovative tools and solutions around them. Your use of technology can make or break your business.