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Your brand is your business. Get your name out there, have something memorable and that appeals directly to your target audience, or run the risk of falling short and turning customers off what you’ve got to offer.
Getting your branding just right is a difficult endeavor and is as unique as your company, whether you’re a taxi company or sell Personalized Bricks, Pavers & Tiles. There’s only one of you and you need to rise above the rest in a sea of competition.
In this blog, we take a look at why you might need to shake up your branding and take your business to new levels.
You’re Identity Has Shifted
When you started your business you had a firm idea of what that business was going to offer and designed your branding around those specific goods or services. As your business has grown and become more refined, it’s moved away from those original offerings and taken on a different persona.
Yet, your branding has stayed the same and now it’s time to recognize that misalignment needs to be addressed. It’s time to match up your brand to better reflect who you are and your unique place in the market.
Your Competition Is Too Close
As you’ve grown, so has your competition and what the style they’ve adopted is clearly apeing your own. If you fear it’s affecting your customers’ abilities to tell you apart then it’s time to relaunch your style and get going with a fresh look.
Don’t go it alone, get a branding expert on board to give you some expert advice.
Quite simply the market and your customers have moved on and your style looks distinctly dated. While some companies thrive on the history of their brand, yours just looks old fashioned. The knock-on effect of this is that you won’t find it easy to launch new lines while your business is still associated with an older style of product.
Dare to be different as you relaunch with a new look but consider keeping elements of your old design to act as an anchor point for your most loyal of customers.
One of the most effective ways to persuade customers that your new prices are worth paying, is through a brand redesign. Your new look works to convince customers they are getting the latest, freshest product and are, therefore, more likely to pay your higher rates.
Whatever the reason for your re-brand, you need to spend some time researching what your competitors are up to, how they’re positioning themselves in your market and what you need to do to become a stronger competitor.
Get some professional expertise on board to talk you through your options and come up with a brand that reflects the products your sell, the identity you want to promote and the prices you’re selling at.
A fresh look, a great new brand identity and you’re going to be back on the market looking better than ever.
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