The Tech Stairway To Success

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Building success is the ultimate purchase of every single company. Success means growth, in size, in numbers, and reputation. However, what success is made of is a different kettle of fish. What does a business need to achieve its goal? There is no simple answer. At the core of it, a company needs great assets that can support its growth. Your assets are the foundation upon which you can build your success. People, of course, play a significant role in your strategy. Your capital investment is detrimental to enabling high-return campaigns. But nothing is as vital as your technology. Technology in the 21st century business environment is the quickest path to growth and success. Here’s why it matters:

Your business plan should focus on tech

First and foremost, it is impossible nowadays to imagine a company that doesn’t maximize its tech tools and solutions. What this means at a company level is that you can’t leave IT and cyber tech management as an afterthought. It is the responsibility of leaders and directors to put technology back into the driving seat of the company – you can find dedicated executive leadership training for CISOs to help you understand how to build your strategy around cyber growth. Indeed, innovative processes and market alignment require strategic tech integration. In an era where technology has become the only answer to the increased need for environmentally-friendly, safe, and cost-saving approaches, you have to let it drive your business forward. 

Your tech presence affects your brand image

Your business choices define your brand. In the eye of the audience, your technology decisions affect your branding identity. Indeed, your customers are savvy. They compare their favorite brands and the way they interact with each of them. It’s fair to say that a brand that lacks tech support fails not only to reflect your identity but also to meet the market demand. 

It’s your best protection against online threats

Small businesses are a cyber criminal’s favorite target. Indeed, while large companies are more likely to have sturdy safety protocols in place, SMEs, on the other hand, are more vulnerable. In 2018, 67% of SMEs in the UK and the US fell victim of a cyberattack. In most cases, data breach incidents were the result of negligence. For businesses, it makes no doubt that cybercrimes can have a devastating impact on day-to-day processes, such as wasting time, money, and losing your credibility as an expert. Investing in dedicated tech strategies that can shield your company is a priority. 

Your customers expect better tech services

Customers are naturally lazy. They want to sort out their issues as smoothly and efficiently as possible. And frictionless customer service implies excellent tech solutions. Indeed, face-to-face videos such as a video voicemail can not only enhance communication but also boost your customer relationship. Indeed, your customers want better, quicker, and more personal interactions with their favorite brands. Putting technology at the center of your communications allows you to meet the expectations of a new generation of tech-savvy customers. 

Technology is not the purpose of growth, but it is its means. Indeed, at an age where the market is buzzing with smart tech hubs and cyber activities, companies have to engage strategically with the innovative tools and solutions around them. Your use of technology can make or break your business.

 

Millennial Entrepreneurs Beware: How to Keep Your Company’s Data Secure

Study Finds Millennials Most at Risk For Online Scams– Here’s What You Can Do About It

If you had to guess which demographics were most vulnerable to online tech-support scams, who would it be? A recent survey by tech giant Microsoft yielded some surprising results. According to security expert Juan Hardoy, Millennials and Gen Z-ers are among the most likely to fall for online scams. Researchers suggest that Millennials’ overall tech savviness may lead them to feel overly secure online, leading them to engage in riskier online behaviors than older generations.

As a millennial entrepreneur, keeping your (and your company’s) data secure is absolutely essential. What can you do to make sure your data stays secure?

  • Call in the IT experts to make sure your company is protected
  • Follow basic online best practices

Millennial entrepreneurs have a lot on their plates– managed IT services can help make sure data security doesn’t fall through the cracks.

Managed IT Services are the Easiest Way to Keep Your Information Secure

As an entrepreneur, you have to budget for products and services carefully, which typically means anything you can do yourself doesn’t make the cut. When it comes to your data security, it’s best not to take any chances.

Hiring an IT company that provides managed IT services takes the issue of security off your plate. Rather than trying your best to get it right in the limited time you have to spend on data security (because let’s face it– an entrepreneur’s schedule is jam packed), you’ll have IT experts on hand to identify potential risks before they slow you down as well as deal with any issues that may occur.

It saves time and gives you greater peace of mind– what more could you ask for?

The cybersecurity basics are the basics for a reason– these simple strategies go a long way towards keeping your data secure.

Get Back to the Cybersecurity Basics

You’ve been hearing the basics of cyber security since you were a kid learning about technology in “computer class.” There’s a reason for that– taking a few basic data security precautions can go a long way towards keeping your information secure.

In addition to bringing in IT experts, make sure you’re following these best practices:

  • Actually change your password. Unless they’re forced to, most people don’t change their passwords as often as they should. Make sure each of your passwords is strong (contains a combination of letters, numbers, and symbols) and is totally unique. That means no repeats! I know, I know… it’s a pain. But it’s worth it.
  • Back it up. Make sure all of your data is backed up regularly so that, if something were to happen to your information, you could minimize the damage done to your productivity.

Keep an eye on your devices. Your entire professional life can be accessed from your work desktop, your laptop, and even the tiny supercomputer in your pocket. Make sure all of your devices are password protected, and never leave them unattended while you’re logged in.

Don’t let online scams get in the way of your company’s growth. Follow these tips and keep your company’s data secure.

Just because Millennials and Gen-Zers are more likely to fall prey to online scams doesn’t mean you have to resign yourself to unsecured data. Millennial entrepreneurs can easily protect their data by hiring an IT company and following a few simple best practices for data security.

What do you do to keep your company’s data secure? Leave a comment and let us know!

Are You Sure It’s Wise To Just Focus On Cybercrime?

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There’s no stopping it now, the world of business is surely going to be all digital. Everything and everyone will all soon be connected online, and that’s just the way it is, right? If you plan on taking pride in a tangible existence in reality, then that’s wrong. Sure you can have both, and in fact, you must modernize and aim for that two-standard philosophy. But are we sure we haven’t lost sight of what’s important to our security in everyday life as business owners? We’ve put so much energy, time and focus on protecting our intellectual property. We did this to make sure our customers feel safe, and their irreplaceable information they give to us willingly is protected from cybercriminals. Just as the hackers in the online world are forever changing and improving their techniques to steal from us and damage our businesses beyond repair, so too are the criminals who operate in front of our eyes. What methods are available to us, in the modern sense, to keep those no-good reprobates at bay?

Shutter shutout

Believe it or not, some business owners feel as if they can rely on the area they are located in to be their unofficial security. They even leave their glass windows unprotected and put too much of their faith in CCTV and alarm systems. Foolishly relying on scaring off the criminals is just that, foolish. What your business needs are a front that crushes the spirit of the criminal and swats away any potential hope they have of breaking into your business. Aluminum roll-up shutters are not only sturdy, but they’re designed in a way that each blade works like Roman armor. They overlap and slightly bend to absorb any impact such as a brick being thrown or somebody trying to kick a hole inward.

Sixth sense security

The human touch is invaluable in business. Not only do you want to create a strong relationship with your customers, but you also want them to realize you respect them as individuals. The human touch is very useful in another manner that doesn’t first spring to mind. Someone who knows the area you’re situated in, the atmosphere, the local culture and indeed the criminal behavior can be like a Jedi standing at the door. With their sixth sense, they can pick out those who protrude body language of someone who is up to no good. US retailers lose a staggering and quite infuriating $44 billion from shoplifting every single year. Giving an expert security guard company the role of being your steel guardian in your business, can stop you from becoming one of those victims. Choosing any old security company is counterproductive because they’re not in touch with your needs specifically. A guard that wants to work with you to form a unique security protocol that is convenient to you creates an environment that is doubly hostile to criminal activity.

It’s a blistering headache to say the least to have to protect your business in cyberspace and in the living breathing realm too. As long as the criminals don’t stop, neither should you; just don’t neglect the criminals who want to rob you blind, right in front of your eyes.

Cyber Attack! Your Steps To Freedom

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One of the main threats against us in this day and age is a cyber attack. Even if you don’t use your laptop or computer for work reasons, it is still imperative that you ensure it is correctly protected from an attack. Otherwise, you could end up losing a lot of your personal data and giving hackers access to your various online accounts.

Unfortunately, hackers and viruses are becoming a lot more sophisticated now, and it is easier than ever to get into our computers, even if you do have the most up-to-date protection on your system. So, as well as knowing how to stay protected, you also need to be aware of what you need to do in the event of an attack. Here are the steps you should take to freedom!

Contain The Attack

First of all, you need to make sure that the attack doesn’t get out of hand. To do this, you need to make sure that it is correctly contained. If your affected computer laptop is part of a network, you should disconnect it from any connected devices so that the virus doesn’t spread between them all. As well as disconnecting it from other devices, you should also take it offline. It’s important that you manually turn off the WiFi rather than doing so through software.

Seek Professional Help

Once you have isolated your computer, you should then seek some expert help. Take the infected computer or laptop to an IT firm, such as Windward Technology, as they will be able to heal the machine. IT firms can get to the route of the attack and remove any viruses from computers. Not only that, though, but they can help you recover any lost files or data if anything was lost during the attack. However, you should note that recovering lost files might not always be possible, so don’t get your hopes up!

Download All Programs From A Reputable Source

Once you get your computer or laptop back from the experts, it will have been wiped completely and there will no longer be your usual programs and software on it. So, you will need to download it all again. Ideally, you will have kept the original CD discs if you used them in the first place so that you can reinstall them. If not, you will need to download them from the internet. When you do this, always make sure that you download from a reputable source or else you could end up with another virus on your device!

Backup Your System

It is absolutely crucial that you always backup your system. That way, you can always retrieve healthy files if you are ever a victim of a cyber attack again. Ideally, you should aim to backup your system and all its files every couple of months so that you have a recent record.

Being involved in a cyber attack can be incredibly scary but, as you can see, getting back to a healthy computer isn’t too difficult!