Steps You Can Take To Revive Stalling Sales

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Have your sales slumped? Are you struggling to entice new customers? Have you noticed that existing clients seemed to have slipped off the radar? If your sales figures have stalled, it’s time to take action.

Analyze and evaluate your marketing strategy

There’s no use in having the most brilliant idea or the most fantastic products if you don’t market your business effectively. You need to get your company noticed and ensure that consumers are aware of exactly what you do. If your sales have slowed and analytics show that your campaign isn’t having the desired effect, it’s time to think about how you can improve your strategy, reach your target market and encourage them to take the all-important next step and place an order. If you don’t have expertise in marketing, it’s worth seeking advice and assistance from an experienced firm with a proven track record, such as Rapid Growth Marketing. Marketing experts can identify issues with your current campaigns, suggest improvements and add features that will enhance your performance and deliver results. If you’re falling short, you may be missing the mark when it comes to targeting the right consumers, or you might be relying on the wrong techniques and platforms.

Get people talking

Many businesses find it difficult to maintain the interest of their clients after a product or website launch, a corporate event or the introduction of a new service. At the time, there’s a buzz around the business, but all too often, everything goes quiet quite quickly. To keep sales buoyant, you need to keep people interested. One of the best ways to do this is by offering deals and discounts. Share details of special offers and promotions on your social media, and encourage your followers to like and pass on your posts. Dropping prices or offering a freebie with every purchase, for example, could be just what you need to bring in new customers and keep those who have shopped with you before on board. If you do plan to run a promotion, make sure you’re ready. If you’re giving away products, for example, ensure you have plenty of stock, and make sure your adverts and social media posts specify that the offer is only available until stocks last.

Make improvements

Nothing is perfect, and in business, there’s always room for improvement. Use customer feedback and reviews to make changes to your products and services. If customers at your restaurant have suggested opening earlier and serving brunch, for example, and you’re keen to go ahead, trial the service at the weekends, and advertise it online, on your website and in the local community. Even simple changes, like offering a new flavor or a different size of a best-selling product can make a huge difference.

If you’re having trouble making sales or there’s been a lack of interest in your products or services of late, now is the time to start trying to turn things around. Focus on improving your marketing strategy, drum up interest by running promotions and be prepared to make improvements to impress new and existing clients.

Follow Up Like A Boss

Follow-Up

A friend of mine owns a very successful business called Westside Rentals. He built it from the ground up over 10 years ago and now it’s a multi-million dollar company. Mark is a very generous and friendly guy and being an extrovert he gets asked to speak frequently and accepts more times than not. I’ve been fortunate enough to work with him on occasion and hear him present. No matter where he speaks, he always concludes with the following:

Here’s my email address (usually it flashes on the screen), feel free to contact me, I’d love to hear from you.

But here’s where it gets interesting. The more successful you are, the less available time you have. So the caveat is Mark check’s his email several time daily, but one tactic he uses is if he responds to you, he’ll ask that you send him an email 2 weeks later to follow up. 90% don’t. For the 10% who do follow up, he’ll usually stay in contact with you.

This story is unique, but the principle is not. I can’t stress enough as a coach how much people today don’t follow up. We live in a world where distractions are plentiful and focus is becoming a lost art. For example if you send an email to someone you’re trying to contact, the rule of thumb is try 3 times. That means if you don’t get a response within a week, try again. If you don’t hear back after that, try once more reminding the person you understand they are busy, but you’d love to hear back from them. Be specific. Be brief. Be courteous.

Since only 10% of people actually do follow-up, those are the ones who usually reach their goals. Not because they are pushy. Not because they are arrogant. But because they are persistent. Most people give up after contacting someone once because they take it personal. Someone not responding to you isn’t rejection, it’s usually them being too busy or intending to respond, but forgetting to.

Following up is similar to sales. Rarely do you get the sale the first time around, but if you keep at it (albeit you’re not sleazy or annoying) you usually get better results than not. When you follow up, you stay on that person’s radar. Just because they don’t respond initially doesn’t mean they’re not receiving your message. That’s why the “3 times” rule comes in handy. If after 3 tries you still don’t get a response, it probably means you’ll never hear back from them. Go back to what I said earlier: the more successful a person is, the less available time they have. So don’t take it personal, rather take it as a challenge.

If you want to stand out from the crowd, you have to do what everyone else isn’t doing. Follow up like a boss and be a part of the 10% that makes it happen.