According to this article, Millennials are spending an insane amount to stay in shape.
Traditional gyms and fitness centers aren’t up in membership; instead there is a demand for more community-based, functional and wellness centered classes.
The definition of staying is shape has changed too. Reducing stress, being more productive at work and mental health are the main benefits.
Speciality classes are more expensive than working out by yourself at the gym, but it’s also more engaging, fun and keeps you accountable for progress.
There’s always been a huge push for professional development in your career, but investing in your body may outweigh anything you can learn from a book/online.
Take for instance young moms. Their ability to bounce back to pre-pregnancy form is exceptional. Groups like Stroller Strides, SoulCycle and CrossFit become even more attractive for lifestyle goals.
With more information comes better efficiency. Millennials are realizing taking care of your body early is the best prevention from illness/injury. Being proactive is a mindset that prepares you best for the future and Millennials are embracing it.
Like anything else trends come and go, so this fitness craze can change over time, but for now businesses should be aware of it and adapt to health, wellness and athleisure as a way of life.