Using Storytelling To Market Your Business

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If you’re at the point where you have launched your own business, whether it be a small business that you are in independently, or you have a large workforce, you will find that marketing is one of the critical tools to improve in your chances of success, in all areas. If you are good at marketing, or you have hired somebody that is, you will see the following of people arriving at your door. But when it comes to marketing, there are many forms, many different ways in which to get your product or service seen, and different opinions. But storytelling is one of the more powerful marketing techniques that you can use. But what does that mean? And what do you need to do to use it successfully in your business?

Find your story

Everybody has a reason or a purpose for setting up their own business. Whether it be a lifelong ambition to fulfill, a new career to help achieve your financial goals, or to inspire your children and provide for them. Whatever your reason for wanting to own a business, there is a story in that. Many companies create this story from the very beginning and share it every step of the way. And the market really enjoys following and joining in the successes of a new business. This can also be true if your business isn’t particularly new, and you want to re-launch or rebrand your business. Working out precisely what your story is, and how that will benefit your business when told, is your bread-and-butter.

Tell your story

Writing your story down, and documenting it in great detail will be very beneficial to you from the beginning. Talking to other people within your life or business, who can help give you an outside perspective will also help you with the detail. Getting the story accurate, and being able to communicate that to your potential customers and clients will put you on the right track. Of course, it’s worth ensuring that your story is backed up and kept securely within ‘the cloud’ via a company such as Syscomm. But ultimately getting your full story written down, so you can see it exactly as it is, will help you share with the world.

Share your story

Sharing your story can be done in many ways, of course, we instantly think about social media to connect with their audience. Still, if you have a connection with other forms of media, such as newspapers, and your story is unique and exciting, you will find plenty of avenues available to share your story. Breaking it down into bite-size chunks, and sharing it regularly online, it’s going to be difficult, for some, but if done right can be precisely what catapults your business into a high position.

If you find sharing my new detail about your business difficult, then consider sharing the story of how your products or services came to be, how you produce things, and your business ethics are also great ways of storytelling. If you have a creative person within your business, then they should be able to write and show your story quickly. So don’t overlook this form of marketing, and see what it can do for your business.

Pitch Perfect: You

pitch-perfect

Recently I read a great article, Founders: Pitch the Promised Land, and it got me thinking…

Why don’t we pitch what we do more aspirational?

Fear. Fraud. Failure. Those are the voices in our head, but aren’t dreams what motivate us?

Whether you’re an employee or entrepreneur: you’re offering a product or service right?

Pitch their dreams.

Take your elevator pitch as an example. Try selling yourself to a stranger in 30 seconds or less; it’s challenging to say the least. That doesn’t include the fact rarely does anyone buy anything on the first impression.

But if someone is “shopping,” your goal is to deliver an answer as clear as possible. Why?

Because without clarity (a.k.a. confusion), the answer to your sales pitch is “no.”

The best stories are the ones that get you thinking. In this case, it caused my own self-evaluation.

Here’s my answer to the question, “So what do you do?

Before: “I help small to mid-sized companies retain and train their Millennials.”

After: “Millennial Mastery.”

My initial answer is clear and straight to the point, but the revised statement paints an image (or at least causes you to ponder for a moment).

It is possible? How’s it done? What’s the cost?

The goal of a pitch shouldn’t be to get an immediate answer. It should be to get customers to want more.

Engagement in the workplace is talked about constantly, but it should also be integrated with sales pitches too.

So the next time you’re asked the question, “what do you do?” Answer in future-tense.