Recently I read a great article, Founders: Pitch the Promised Land, and it got me thinking…
Why don’t we pitch what we do more aspirational?
Fear. Fraud. Failure. Those are the voices in our head, but aren’t dreams what motivate us?
Whether you’re an employee or entrepreneur: you’re offering a product or service right?
Pitch their dreams.
Take your elevator pitch as an example. Try selling yourself to a stranger in 30 seconds or less; it’s challenging to say the least. That doesn’t include the fact rarely does anyone buy anything on the first impression.
But if someone is “shopping,” your goal is to deliver an answer as clear as possible. Why?
Because without clarity (a.k.a. confusion), the answer to your sales pitch is “no.”
The best stories are the ones that get you thinking. In this case, it caused my own self-evaluation.
Here’s my answer to the question, “So what do you do?”
Before: “I help small to mid-sized companies retain and train their Millennials.”
After: “Millennial Mastery.”
My initial answer is clear and straight to the point, but the revised statement paints an image (or at least causes you to ponder for a moment).
It is possible? How’s it done? What’s the cost?
The goal of a pitch shouldn’t be to get an immediate answer. It should be to get customers to want more.
Engagement in the workplace is talked about constantly, but it should also be integrated with sales pitches too.
So the next time you’re asked the question, “what do you do?” Answer in future-tense.