The Startup Pitfalls That You’ll Unwillingly Step Into

Collaborative post – may contain affiliate links

When you fail to hit your targets, you might turn to blaming your bad luck as the reason that you’re not doing too hot. While it’s completely understandable that you would be frustrated, you need to come to grips with the cold, hard truth; it was your own fault. You are in control of your business and you are the one that controls its success or failures, so it’s important to learn from your mistakes and move on after you’ve analyzed them. If you want a better chance of running a successful business, then here are a couple of common startup pitfalls that you’ll need to avoid at all costs.

Forgetting About Your Life

Operating your own business is incredibly stressful and a lot of hard work. As such, it’s important to remember that you have a life outside of your business and you should do your best not to forget that. As much as you want your business to succeed, it will all be for nothing if you fail to look after your own health or your commitments outside of your job. Don’t marry your work; make sure you save time to spend with your friends and family so you don’t overwork yourself. If you need convincing, take a look at this article from to learn why overworking yourself is never a good idea.

Failing to Budget

Money makes the world (and your business) go round. Without money, you won’t be able to pay employees, expand your business, advertise your products and so on. This should be fairly obvious, but what might not be obvious is that you actually need to budget for your business as well. Whether you hire an accountant or do it yourself with cloud accounting software, make sure you’re always in the green and that all of your expenses are optimizing so you aren’t wasting money. If you feel like you’re in financial trouble, then services like can be a fantastic helping hand that will drag you out of that pit. Every business will need a loan at some point whether it’s to grow the company or expand their operations, so don’t neglect it.

Neglecting Analytics

The best way to learn what’s going on with your business is to use analytics. By analyzing your business and recording data such as how your customers respond to certain changes on your website or what demographic your products are popular with, you can use those statistics to create better products, marketing campaigns and so on.

Aiming Too High

And we also can’t forget that aiming too high is a legitimate concern that you should be careful of. If you try to take on giants in business by considering them your rival, then you’ll quickly learn that you simply cannot compete with them. Know your place in your industry and gradually work your way up. Don’t think that you can overtake any business within your first year of operating because it takes a lot of work to grow.

The Critical Reasons Your Business Isn’t Smashing It’s Targets

Collaborative post – may contain affiliate links

Profit targets and production goals are an essential part of running a successful business. This is because they provide a goal to aim to, something that you can use to keep everyone motivated and focused on what needs to be done. The problem is, not every business meets their targets every time, something that hints they aren’t on the path to long-term success.  Read on to find out more.

Target setting

First, a word on target setting. Very occasionally targets are not reached not because there is an issue per say within the company, but because the actual goals themselves are unrealistic.

That is why it is so vital to always create targets that are challenging but also actually achievable. Something you can learn more about here. Otherwise, you run the risk of always failing and seriously demotivating your staff and providing a poor impression to your investors, unnecessarily.


If you are under the impression that your employees are not critical in helping your business achieve its targets, then you are sadly mistaken. In fact, unless you do absolutely everything yourself you will need to be able to trust your employees to get things done in a correct and timely manner. This is something that means recruitment and retention are vital to any businesses long-term success.

With this in mind, steer clear of using agencies wherever possible and advertise posts in quality publications. Also, if you can give people a trial before employing them on a full-time basis, as then both you and they can see whether the role they are in will suit them and whether they want to stay long term.

Online strategy

Next, as so much marketing, advertising, and selling is done online, a major reason that your business may not be meeting the targets you have set is that your online strategy isn’t up to par. This is a critical danger to your business because so many people research a product and brand online before buying, so if you are proving a poor impression, you will be losing sales hand-over-foot.

To deal with this, there are some basic tactics that you can use to improve your online business strategy. These include having a clear recognizable brand, posting quality content, and driving traffic to your site. The latter being something you can consult this blog post to find out more about. Just remember what your business does online matters just as much, if not more than real-world!


Take a look at your processes efficiency.

Last of all, another significant reason why your business may not have met their production or profit targets is that the processes you are using are wasteful. That is, they waste time and/or resources unnecessarily. All things that cost the business money and make it harder to be in profit.

Deal with this by reviewing process in the office and on the production side of things. Automate IT tasks wherever possible to save time too. You may even consider having a professional audit conducted to help you see where the redundancies in your system are. Then you can modify these to save time and money, making it much easier for your business to smash its targets and be a success in the future.