A Tough Sale: Convincing Job Seekers To Apply For Your Construction Company

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A quick look at the job market will tell you that everyone and their mother is looking for work. The majority of job postings receive responses in the hundreds, and employers are often spoilt for choice. At least, those offering comfortable office jobs are.

The sad fact is that those in industries such as construction still struggle to find workers. This is an issue which worsens as we as a nation become hyper-alert to risks in workplaces like these. Not to mention that 9-5 seems like a walk in the park when you work in a field like this. That’s also worrying nowadays, in a world where there’s more focus than ever on making more time to live. Before you know, you could be posting ads which gain no response at all.

That’s not good news given that you need a team behind you to stand any chance at success. The good news is, there are ways to construct a more tempting job ad for your industry. Keep reading to find out what they are.

Offer transferable skills

No matter what, your construction company has something an office doesn’t. You operate in skilled labor. As such, starting at the bottom with you could lead your staff to no end of earnings in the future. In keeping with the current focus on work/life balance, developing skills could even set staff up to go it alone later. All you need to do is make sure you’re providing transferable skills. Some employers make the mistake of offering training with no relevance outside. Don’t do it. Offer things like forklift training which your employees can take with them. By outlining this in your job ad, you may find the applications soon start coming through.

Prove yourself as an employer

As mentioned, the risks involved in a career like this are another cause for application hesitance. Everyone that knows that construction injury is a real and regular risk. But, by proving yourself as an employer, you can somewhat put these fears to the side. It may be then, that you include a small manager bio in your job advertisements. These could outline any health and safety training or first aid courses you’ve attended. The fact you know your stuff could hopefully be enough to see people applying. You can then expand on these points during the interview process to further put minds at ease.

Get the salary right

It’s also worth noting that offering minimum wage for a career like this is never going to cut it. If you’re making that mistake, it’s no wonder you aren’t receiving any applications. The fact is that you’re asking for skilled labor with a high-risk factor. That’s the case irrelevant of the training or safety measure you offer. As such, you should make sure your pay reflects this. To get some idea here, look at job advertisements from similar companies. Then, use your new-found knowledge to develop a pay packet which sees people applying regardless of their worries.

Spend Money to Make Money: Three Areas to Invest When You’re Launching a Business

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As the old saying goes – you have to spend money to make money in business. And it’s true, if you’re establishing a company from scratch there are lots of overhead costs that you’ll need to cover just to get to the stage where you can open your doors or begin trading online. You have an app and a website to invest in, premises to hire, insurances to cover and stock or materials to buy amongst other things. As a new company who are yet to make any profit, chances are this will be funded using savings or commercial loans, so it’s tempting to want to cut costs and make savings in as many places as possible. However, there are some areas that you simply need to spend the money in – since cutting corners would jeopardize your venture. Here are some examples.


Finding the right staff for your business is absolutely key. These are the people that will keep things running, it’s their day to day tasks that keep your business moving forward and turning a profit. You need the right people for the job, employees who care about the company’s success and are good at their job. You can hire based on experience, or you could hire on potential if you’re happy to train them yourself. But either way, a strong workforce is key to your success and so you need to recruit carefully. Don’t just accept the first applicant that comes your way- don’t be afraid to create aptitude tests or request second or even third interviews. You want employees that are going to stick with you and be productive in their roles.


In modern business, much of the work is done online. The right softwares can make tedious tasks much quicker and easier (meaning you can use your staff to their best potential instead of them being stuck on jobs that a computer could do instead). It also means you can hire less staff in many cases, software can often completely automate some areas of business which will save you money. Using software to do certain tasks means you eliminate human error and stay as productive as possible. While there are all kinds of business softwares out there you can utilize, your best bet is to contact a company offering software development consulting services and have your own custom designed. That way it’s bespoke, it works exactly to your company instead of you having to make workarounds.


Chances are you’ve put a lot of effort and research in before starting your business. By the time you launch, you know that you’re offering something that people actually want – and at the right price. However, this simply isn’t enough. You need marketing to get your name out there, competition in business is fierce and you need to be discoverable amongst your more established competitors. Don’t let marketing costs catch you out, they can be expensive but they’re essential.

The Recruitment Tips That Could Save Small Businesses

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Did you know that the recruitment process is one of the most expensive processes a business has to face? That’s because it requires the company owner to spend time away from their usual duties and responsibilities trying to find the perfect candidate to fill their open positions. After sifting through all the resumes and covering letters, and then going through a couple of interview rounds, they could end up losing a lot of time in their usual line of work. As a result, the whole process of recruiting new hires can be very expensive indeed.

Are you sick of recruitment being a huge burden on your company? Here are a few tips that could make it easier for you. Who knows, they might just save your small business!

Outsource It

If you are really struggling to take care of your company’s recruitment all on your own, there is no reason to continue the struggle. Why not outsource it? There are lots of recruitment firms out there that can help take this load off your shoulders. You just need to give them your job advert and candidate specification and they will do the rest. From posting the advert on job boards, to whittling down all the applicants, there is nothing they won’t do for you!

Automate It

Some of you might prefer to keep your recruitment process in house, especially if you have a very tight budget at the minute. Thankfully, that’s still not a reason to struggle with the pressure of organizing your own recruitment efforts. You could automate it! One way to do  that is to use an applicant tracking system so that you don’t run the risk of losing track of anyone. You might also want to use a software or computer program that can help you organize and sort through all of your received applications a lot quicker.

Organize Some Assessment Tests

Don’t have much time to carry out interviews? No problem; you could ask your candidates to do an assessment test instead. Most employers decide to only do one round of interviews alongside this test, as it saves them a lot of time that would usually be spent on the second set of interviews. During the test, all the applicants will need to demonstrate their skills and knowledge to show exactly why they would be the best individual for the role.

Consider Focusing On Freelancer Recruitment

Recruiting full-time employees will take a lot of effort, as it is always crucial that you employ the best person for the job every time. If you don’t, you will only have to go through the expensive recruitment process all over again. There is one way around this – you could just consider recruiting freelancers. They will be quicker to hire, and you will only have to pay them for the work they carry out. Plus, you aren’t legally obliged to offer them benefits.

Hopefully, all of these tips can save your small business when it is time to recruit again!

How Much Do Seasonal Changes Impact Your Business?

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It’s easy to assume that the changing of the seasons has relatively little impact on your business. If you run an all-year business that is based in an office or retail store, the changing of the seasons can seem largely irrelevant, with the only notable change being a shift from using central heating to central air.

However, even for standard non-seasonal businesses, the changing of the seasons is vitally important to the health of your business. Here’s why.

#1 – The weather challenges

Arguably the biggest impact that seasonal changes will have on your business is what they mean in terms of weather. Any kind of extreme weather has the potential to be damaging to your business— literally.

Your business premises are likely to sustain the brunt of this very real damage. For example, you’re likely to struggle with wind and rain issues during the transitional seasons of spring and fall, which means you will need to ensure the roof and windows of your business premises are sound. In winter, the issues have the potential to be all the more catastrophic; burst and frozen pipes can mean your business has to grind to a halt for a period, so you’ll need to get heating cables here to prevent this problem from developing. Even summer — the season we all love — can be tough on your business premises, with problems caused by summer-active insects and pests a continual threat.

#2 – The changes in customer behavior

Somewhat surprisingly, your profits are likely to be impacted as the seasons change— and it’s all because of alterations in customer behavior. You’re likely to experience what many business owners term the “summer slump”; conversely, you’ll also see a pick-up in business from October through to January.

If you don’t structure your business’ year to account for these peaks and dips in turnover, then your business is going to suffer. Understanding how your customers are going to behave through the year is an absolute essential, so it’s worth going back through your old records and seeing what trends you might be able to spot.

#3 – The recruitment calendar

The final seasonal impact on your business involves how easy recruiting staff is. Generally, you can expect to find it easier to recruit staff towards the end of spring and the beginning of summer. On the flip side, you might struggle to find the perfect candidate at the start of fall.

What’s going on? Simple: it’s all about school term times. Parents of young children will always want to move house around the end of spring, but will want to stay put by the fall. If people aren’t willing to move house, then they’re less likely to switch to a different job. Advertising towards the end of the school year means that parents are more flexible, and thus more likely to be tempted by a lucrative job offer that might require a house move.

Final thoughts

As the above makes clear, seasonal changes have the ability to impact all businesses. Now you know the above, you can follow the trends carefully, and make changes where required. If you do this, your business should be able to negotiate the changes and continue to be as profitable and successful as you have always wanted. Good luck!