Converting Your Website’s Visitors Into Customers

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Getting visitors to your website, but no customers? In order for a website to generate customers, it needs to have the right design features to get people buying. Here are a few key tips for helping to build more leads from your website.  

Make sure you’re attracting the right visitors

If you’re getting lots of visitors but few customers, you may want to check how visitors are arriving at your site. It’s possible that inappropriate keywords may be optimized, leading to the wrong type of visitors arriving at your site. Investing in the help of an SEO service provider could help you to optimize relevant keywords that attract the right visitors and get them buying. You can use analytics tools to see which keywords visitors are using.

Speed up slow-loading pages

If your website’s pages take too long to load, visitors may get impatient and leave. This could be stopping you from getting customers. Slow-loading pages can be the result of many issues ranging from a slow hosting provider to possibly too many plug-ins/embedded media. There are guides online that can help you to improve the speed of your site’s pages.

Ensure your website looks professional

Your website needs to look professional in order to gain visitors’ trust. If it looks amateurish, visitors will assume that your company is run by amateurs. It could be worth hiring a website reviewer to check your site and point out any improvements they think need to be made. This will determine whether your site needs redesigning (you may want to hire a professional web designer to do this).

Show off your credibility

In order to trust a business site, consumers like to be able to see evidence of credibility. Award and qualification badges, testimonials and case studies can all show people that you’re qualified and experienced. Make sure to also check reviews of your company on the likes of Google and TrustPilot to ensure that it’s largely positive – too many third-party negative reviews could be damaging your ability to generate leads.

Keep the checkout process simple

A complicated checkout process can put off visitors. Lengthy sign-up procedures made up of multiple pages can irritate potential customers. Try to keep the checkout process to as few pages as possible and consider making signing-up optional. You should also make sure that you’re using a professional checkout process builder tool to help minimize bugs and glitches. Some company sites may not have a checkout process and may rely on customers ringing up to book a quote – if this is the case, make sure your contact details aren’t hard to find.

Expand your payment options

The final hurdle for customers is likely to be your site’s payment gateway. Aside from accepting debit card, consider whether you should also accept credit card and possibly alternative forms of payment such as cryptocurrency. Certain customers may be put off if you don’t offer their preferred payment option (credit card could be particularly important when it comes to large value items).

3 Reasons Sales Have Dropped On Your Ecommerce Site

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Whatever business you’re in, your sales are always going to go up and down a little bit, but if you suddenly experience a big drop in sales, it can land you in some trouble. This is a particular problem with ecommerce, mainly because customers have so many other choices and so even the smallest problem will cause a dip in sales. It’s incredibly frustrating when things have been going great for a long while and all of a sudden, sales drop off and you can’t get things going again. Often, there is a reason why sales are falling and understanding what the root cause of it is is the best way to make sure that it’s only a temporary drop and you start making money again. These are the reasons that your ecommerce sales have dipped and what you can do about it.

Seasonal Changes

One thing that people don’t often consider are seasonal changes. The impact of seasonal changes depends on the type of products you sell and some businesses are fairly immune to it. But if you’re selling products that are seasonal, you have to be prepared for a drop in sales during certain months. For example, if your business sells sunglasses, you’re going to see a dip in sales during the winter months. You’ve got a couple of options here; firstly, you can broaden the scope of your products and start offering something that there is a need for all year around. Secondly, you need to be prepared for that drop in revenue. During the busier months, you need to be careful with your spending and make sure that you’ve got plenty of cash set aside so when sales to tail off, you can still cover all of your running costs until things pick up again.

A Bad Checkout Process

Cart abandonment is the biggest challenges that ecommerce companies face; in some industries, around 70 percent of people will leave a site without completing checkout. Often, this is because the checkout process is bad. If customers have to go through loads of pages, filling out extensive forms with all of their information, they can quickly get bored and decide to just leave it. That’s why it’s so important that you make it as simple as possible for the customer. If you’re struggling, find a company that offers ecommerce technology solutions to help you streamline your checkout page and convert more of those visitors into sales.

Slow Loading Times

This is a big problem for a lot of companies. Consumers are impatient and if they have to wait for ages for a page to load, they won’t bother and they’ll go elsewhere. This often happens because, when you start out, you’ve got the capacity to handle the amount of visitors you’re getting. But once you start to get more people coming to the site, things start to run a lot slower. You need to make sure you’re updating your servers regularly so customers aren’t dealing with a slow loading website.

These are the 3 most common reasons that you might see a drop in sales, but the good news is, they’re all easily solved.