Converting Your Website’s Visitors Into Customers

Collaborative post – may contain affiliate links

Getting visitors to your website, but no customers? In order for a website to generate customers, it needs to have the right design features to get people buying. Here are a few key tips for helping to build more leads from your website.  

Make sure you’re attracting the right visitors

If you’re getting lots of visitors but few customers, you may want to check how visitors are arriving at your site. It’s possible that inappropriate keywords may be optimized, leading to the wrong type of visitors arriving at your site. Investing in the help of an SEO service provider could help you to optimize relevant keywords that attract the right visitors and get them buying. You can use analytics tools to see which keywords visitors are using.

Speed up slow-loading pages

If your website’s pages take too long to load, visitors may get impatient and leave. This could be stopping you from getting customers. Slow-loading pages can be the result of many issues ranging from a slow hosting provider to possibly too many plug-ins/embedded media. There are guides online that can help you to improve the speed of your site’s pages.

Ensure your website looks professional

Your website needs to look professional in order to gain visitors’ trust. If it looks amateurish, visitors will assume that your company is run by amateurs. It could be worth hiring a website reviewer to check your site and point out any improvements they think need to be made. This will determine whether your site needs redesigning (you may want to hire a professional web designer to do this).

Show off your credibility

In order to trust a business site, consumers like to be able to see evidence of credibility. Award and qualification badges, testimonials and case studies can all show people that you’re qualified and experienced. Make sure to also check reviews of your company on the likes of Google and TrustPilot to ensure that it’s largely positive – too many third-party negative reviews could be damaging your ability to generate leads.

Keep the checkout process simple

A complicated checkout process can put off visitors. Lengthy sign-up procedures made up of multiple pages can irritate potential customers. Try to keep the checkout process to as few pages as possible and consider making signing-up optional. You should also make sure that you’re using a professional checkout process builder tool to help minimize bugs and glitches. Some company sites may not have a checkout process and may rely on customers ringing up to book a quote – if this is the case, make sure your contact details aren’t hard to find.

Expand your payment options

The final hurdle for customers is likely to be your site’s payment gateway. Aside from accepting debit card, consider whether you should also accept credit card and possibly alternative forms of payment such as cryptocurrency. Certain customers may be put off if you don’t offer their preferred payment option (credit card could be particularly important when it comes to large value items).

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