Collaborative post – may contain affiliate links
Reaching out to millennials is a smart move. Apart from only boosting your customer base, it helps to modernize the business. Plus, it’s a fantastic boost in many ways. Did you know they spend 25 hours a week online? Considering a digital presence is a huge part of a successful, 21st-century company, they may be your target audience.
However, to target them isn’t a walk in the park. They expect a lot and will bounce if they don’t get it. Here are four things to concentrate on if you’re interested in the millennial vote.
Mobile Payment Options
Because they use their phones a lot, they’re not going to put them down in the store. Instead, the majority of millennials use cells to supplement the shopping experience. For example, they’ll use an app to make a payment rather than taking out cash or pulling out a card. It’s quicker, easier, and less hassle. Therefore, an Apple and Android credit card reader is essential. Otherwise, they’ll find the process difficult and go elsewhere as a result. Thankfully, plenty of point of sale systems use this technology so it shouldn’t be too hard to incorporate it into the store or online.
Social Media Convos
A massive 63% of millennials stay up to date with their favorite brands via social media. Without Twitter, Facebook, and Snapchat, your business isn’t part of the conversation. So, a myriad of account is vital if you’re going to reach out to them through a variety of platforms. However, it isn’t only about brand awareness; customer service is important too. 35% of the demographic prefer to communicate via social media. Those that aren’t live on the platforms won’t be able to interact and figure out what they want. In fact, there’s no need to work it out because they’ll tell you if you ask. Millennials are empowered that way.
Pricing
It’s the most important thing to 62% of millennials, so it’s wise to keep it in mind. In essence, they want something affordable which is of a high-quality. If they get it, 70% of people said they would be likely to stay loyal because the brand plays a big part in their life. What this means is that it may be better to appeal to millennials as long-term partners. Lowering the rate a little in the beginning will get them on board for the future, and then you can begin to cash in.
Morality
Although the price is the main factor, there is still their morality to consider. Millennials don’t like products or services that harm the planet as they are environmentally-conscious. They call it “woke.” Nobody wants to feel guilty about enjoying a materialistic lifestyle, and that’s why it’s savvy to green the supply chain where possible. Go into partnership with eco-friendly suppliers and let people know. Millennials will be more likely to use your services as a result because their conscience will be clear.
This is by no means an exhaustive list, but it is the stuff they seem to find the most important. Provide them to millennials and they reward you with their custom.
Growing Forward 