How To Get Started With A Career Change

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In the past it was the norm to go to college, get a degree and then work in the same career for the rest of your life until you wanted to retire. However, we’re now in a different economy and culture shift where more and more people are deciding against going to college for their education, and even if they do, they’re not necessarily staying in the same career for the long term because they want to move around and get experience in different fields and also do something that they’re truly passionate about, so if you’re currently considering a career change, then in this post we’re going to share with you how to get started with that.

Think about what you want:

As children we’re often asked what we want to be when we grow up, but as adults it’s just assumed that once we settle in a career that’s what we’re going to do forever and that it’s what we really want, but more and more we’re seeing that this isn’t the case, so instead of just settling in a job because that’s what life circumstances forced upon you or because other people said that’s what you should do, then before making any further changes, it’s time to decide what it really is that you want.

Identify your skills:

Nowdays we have greater skill sets than ever before, and the reason for this is because we’re exposed to so many different things through technology, so for example, maybe you’ve been working in the legal field your whole life, but are finding that you’d like to use your skills in marketing and SEO to work with an Search Engine Optimization agency like SEOEXPLODE instead. The thing is, moving careers may seem like a drastic thing to do, but in actual fact it could be great – especially if you have transferrable skills that could allow you to really position yourself in a niche area and focus on that.

Decide how much money you need to live on:

Whilst money may not have anything to do with your reasons for wanting to change careers, it’s just a part of life and your job, so if you’re going to be switching jobs, then make sure it’s not going to leave you worse off financially. The best way to do this is by understanding the value you bring to a company and also being able to sit down and crunch some numbers to work out how much you actually need to live on per year and then determine what you can accept as a minimum salary based on this.

Take action:

Of course, all of this is great, but if you’re not actually taking any action to find a new job and get things moving, then it’s going to just remain a good idea, so it’s really important that you know what your plan is and start moving towards it by taking the required daily actions, such as updating your CV, contacting companies, and looking for jobs, etc.

How Do You Market Yourself Without Being Unbearable?

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We all get it. There’s an entrepreneur around every corner these days it seems, and they’re always too passionate in telling you about their bright new idea. From random business accounts which follow thousands of users in order to gain some cheap exposure to people dressing up ‘insight’ and ‘free ebooks’ as a valuable business tool which really only serves to promote their brand.

Consumers understand exactly when and where they are being sold to, and if they are intelligent (many are,) they despise it. People simply know that when they want to spend their money, they will search the market for the products they want, check the reviews, and make their choice then. It’s very rare that consumers will purchase a product directly off the back of what an advertisement tells them. The marketplace is simply too aware, too experienced, and too knowledgeable in all of the tricks businesses small and large employ to separate them from their money.

With winter coming up, this can be even more difficult. Consumers are on hyper-alert, and will react to any cheesy marketing with stifled groans.

There are ways around this however. Here are some tips to help you become better embedded in the cultural consciousness of your potential consumers, to the point where they don’t suspect a marketing tactic on the horizon.

SEO

SEO (Search Engine Optimization) is often the most effective and most subtle meanings of marketing your brand. Hosted through articles and affiliate linked content, targeted, specific and insightful commentary is generated which paints your product or service in a positive light. The great thing about this is that often, there is no deception taking place here. The articles written are often genuinely helpful and insightful, and therefore the fact that your product is linked seems like a natural fit.

Not only does this allow consumers to find content they are actually looking for, but they won’t feel forcefully sold to in any way, shape or form. Using the right SEO agency will naturally help promote your article to the top of Google’s search ranking algorithms, potentially giving your product or service a truly massive amount of exposure a half-tuned out radio ad could only hope to achieve.

Pure Honesty

In all of the refinement in marketing development over the years, the market is saturated with too-sharp video advertisements and beautifully graphically designed ads. Keeping things simple and explaining to your audience (with brevity,) what your product does, who you are and why they should care can be a breath of fresh air in an industry mostly concerned with image. People aren’t used to being given an entirely honest picture of a product; they are used to being sold a fantasy ‘always best,’ version of it.

If you can manage to separate yourself from all of this superfluous marketing, you can be sure that turning a few heads will be child’s play. At the very least, the image of your firm will start on the right footing, opening a frank and honest dialogue with your consumers. This doesn’t mean that you can’t sell the positive points of what you are offering. It simply means you’ll go about it in a much clearer, less ‘shiny’ way. Sometimes, that is all an intelligent consumer is looking for.

Sponsorships

We’d be remiss if we didn’t mention the power of social media marketing. A huge percentage of smartphone users are now in possession of Instagram and Facebook accounts. Personalities within many disciplines reign supreme here, as they boast the largest amount of followers and as such, have a giant platform for exposure. Sometimes, a consumer doesn’t care in the least about what you as a company can offer. They are used to the sales pitch. Sponsoring and sending free products to a notable person in the demographic you are trying to target can naturally and more approachably present your products to a wider audience.

Sometimes, you needn’t even pay them for an outright endorsement. The fact that they are using your product can serve to generate a massive amount of interest in your brand. Depending on how you want to play this, you could actively have users searching for your product themselves based on the back of what they’ve seen from your sponsored personality. Again, this way no one has been deceived. A natural connection between your firm and client has been developed, something that businesses would do well to learn from.

Over time, these tips will prove to be much more effective than hoping that new marketing campaign goes viral. These tips treat your consumer with respect, and as such, that respect is returned.