Most people are drawn to entrepreneurship because of the potential of new ideas, but what happens when you run out of them?
It doesn’t matter how creative you are, your mind becomes a blank canvas at some point (yes, it even happens to the best of them).
So when you’re looking for new ideas, but can’t find them what should you do?
Most ideas are not original, so don’t put added pressure on yourself to be an inventor. My ideas tend to be inspired by what I read on platforms like Medium. Whether it’s an article, book or video tutorial, “bettering” an idea is much more efficient than creating one. Certain authors will resonate with you and you will follow them more because of their similar mindset. If it makes you feel better the most successful companies rarely create their own industry, they just dominate it with a differentiating point. When all else fails read…
To build off reading, people are where ideas come from. Some of my best networking experiences focused less around trying to sell myself and more about just listening. True networking is simply connecting. A friend of mine said it best: “the people you keep in contact with are the ones whose point of views you find stimulating.” Networking can be the best way to learn about an industry you don’t know about. Understanding someone’s process can be a game changer. Also, if you’re a sole proprietor one of the worst things you can do is stay in isolation. No matter how introverted you are, make it a point to connect with others in person, on the phone or through the internet. Nothing great is accomplished alone so don’t be a hermit.
People have asked me, “how do you know what to write about weekly?” My honest answer: I don’t. I just write about what I’m learning currently. I mean isn’t that what a blog is? It’s a public journal of your thoughts. Sure, I like hearing success stories and formulas that have worked before, but it’s as inspiring to hear people’s journeys. I like the idea that you’re never ready; the choice is whether you’re going to start or not. I admit I’m not a ready-aim-fire guy. It takes too long. I’m learning to get better at aiming, but my natural instinct is to stop talking about it and just do it (potentially at the core of my obsession with Nike). If you wait for the perfect idea, you may never act. Failing is what the most successful companies have embraced better than others, not success.
So the next time you’re struggling to come up with new ideas try reading, networking and taking action. Chances are the idea will come to you during the process, not prior to it.