Collaborative post – may contain affiliate links
The way that your pages are optimized really does have a profound effect on the ranking that you have. If you don’t think that your page is optimized then you could be seriously missing out and you may even run into more problems with Google at a later date. If you want to put all of that behind you then you can find out everything you need to know right here.
Keywords
Keywords are quite possibly the main influencing factor when it comes to setting your site up for success. If you choose keywords that are too competitive then you may not be able to rank very high when compared to the other sites that are competing for the same keyword. If you don’t choose keywords that are competitive enough then you run the risk of people never searching for those words. Balance is key here, but including them in your content is just not enough. You also need to include the keywords that you have in your meta tag as well. This is one of the strongest relevancy signals you can send out. If you can, include it at the start of the title tag. When you optimize your page this way, you’ll start to see some incredible results. Social signals are huge as well, and if you want to find out more about them then simply visit socialproof.xyz.
Sitemap
A sitemap essentially helps search engines to try and index all of the business pages that you have on your website. It is the most efficient way for you to tell Google what your site is all about. Domain trust is also another huge factor here. If you have a sitemap then this isn’t enough unless your domain is solid. One way for you to build domain trust is for you to have lots of links coming into your site and to also have a lot of social signals. All of this adds up when it comes to your site ranking.
Site Layout
The layout of your site won’t really affect your ranking, but the amount of people who drop off your site will. If you have a lot of traffic but they don’t stay on your site for more than a couple of seconds then this won’t be giving Google a very good impression. You need to have a site layout that is easy for your user to navigate and you also need to make sure that you don’t have any broken links either. Broken links will really go against you and you may not even realize that you have any if you don’t make the effort to check your pages from time to time. If you have hundreds of pages then it’s very easy to get a broken link from time to time, so run your website through an online SEO tool to check it and get it sorted out as soon as you can.
So there are many different factors that could be potentially going against you, and by getting this sorted out, you can then be sure to make the most out of your own site’s potential.
Growing Forward 