Where Scalability Doesn’t Work In Business

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If you really want to grow your profits asking how you can scale your idea is key.

With technology today there are several ways to outsource, automate and delegate tasks that are both time consuming and replicable by others.

But what if scaling isn’t the best option, then what?

For most business models to scale their parts its a very objective process. Making money depends on putting systems in place to maximize efficiency.

Yet there is one particular area that is almost impossible to scale: customer service.

Even the best training can only safeguard a business so much. In a data-driven world, how people are treated is subjective.

Take any fast-casual restaurant. Most frontline workers are paid minimum wage salaries, but expected to perform at a high level. Pay tends to attract relative talent so when you’re scraping the bottom of the barrel you can’t expect the best customer-employee transaction for a low value.

I’ve always found it interesting how little priority is paid to hiring people with high EQ or soft skills. As a manager I could care less how much experience or technical skill someone has if they don’t know how to talk to or treat people. Believe me empathy is hard to teach.

I work at an education-based startup that is slowly systemizing their processes. Objective measurements are very important, but in the people business brand experience makes or breaks your company.

Believe it or not, clients pay high prices for deliverables, yet what converts them into return customers is: how you make them feel.

As a relationship-driven person myself I admit if you only focus on making people happy you’re running a hobby, not a business. But discounting each interaction both internally and externally will result in higher turnover and a weaker brand.

Scaling your business should be the goal, but how to achieve that needs to be high-touch. Simon Sinek said it best, “If you don’t understand people, you don’t understand business.”