Collaborative post – may contain affiliate links
To many businesses, social media is just a way to grow your business by alerting your audience about new products, discounts, and changes to your business. If you let your audience know what’s happening, then surely they’ll listen and pay attention? Unfortunately, it doesn’t really work like that. The problem with social media is that trends are constantly changing and you’re trying to attract the attention of real human beings. This means you need to be approachable and you have to shake things up if you want to really attract an audience.
So here are a couple of tips to help make your social media posts better.
Find the time to interact with your audience to build a strong relationship
One of the most important factors that makes a successful social media presence is having the time to interact with your audience to build a relationship with them. Social media is interactive; you get to speak with your audience and you get to have a bit of fun with them. Brands should be more open to engaging with people that interact with their social media posts instead of just ignoring them or refusing to respond to questions and concerns.
Use different images for every post and make sure it’s meaningful
Some brands can get into the habit of reusing images for social media posts. If there’s enough time between the posts then this can be fine, especially if you mix in a lot of text-only posts. However, if you’re making use of platforms such as Instagram where the content is mostly visual, then you’ll definitely want to try and vary your content as much as possible. Meaningful images are also important. Instead of just reusing the same images or using stock images, make sure it’s related to your business and, if possible, taken by you.
Make full use of all the different types of media available to you
Images aren’t the only type of media that you should be using on social media. You can also make great use of videos and even audio-only posts. There are so many different ways to mix and match media types and it’s a great way to maximise the potential of your social media posts. However, it does take quite a bit of work to produce videos (even short ones) and it’s not easy to find a subject or some kind of content to base your media off of. Guides like this one at https://backlightblog.com/add-music-to-instagram-video can help you kickstart your use of different kinds of media to make your social media posts stand out a little more. Eventually, you’ll want to start producing unique videos that can be shared with your users to generate a strong brand presence.
Share content from your followers to encourage engagement
Once you’ve started to grow a following on social media, you might find that your users are willing to create content that resonates with your brand. For example, they might make a funny image that represents your products or they might make small jokes that your followers might find funny. In situations like this, you can show your appreciation and engage with it by sharing and retweeting those kinds of posts, then adding a comment of your own. User-generated content is all over social media and it’s a great idea to share the content they’ve created as long as you’re not claiming it as your own and you follow proper social media etiquette.
Create your brand personality and don’t be afraid to show it off
One of the biggest differentiating factors between successful and unsuccessful social media presences is that some brands will have a real personality on social media. This is usually because the social media account is managed by a real person and nothing is really automated, meaning they’re allowed to inject a bit of personality into their posts. This can create a more exciting presence and makes you seem a lot more human and presentable. It lets you mix in a bit of humour and encourages other people to engage with your brand. This is extremely important for creating a strong relationship and it helps to encourage engagement.
Hopefully, these tips have given you a better idea of how you can make your social media posts better. These are extremely important considerations for growing your business and you should be investing more time and effort into growing your social media presence if you want to run a successful business.