digital content marketing – Growing Forward

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Many people get ideas over the years to create business and start working for themselves, but not many people actually take that leap of faith and make it happen. However, for the ones that do, they are about to embark on what can be the rollercoaster adventure of their lives. Starting a business requires you to think about a lot of things all at once, and so it can be quite overwhelming. So I thought I would share with you some of the elements that you can think about to help you build a good platform to create your business the right way.

Having a decent marketing campaign

Marketing and advertising will be essential parts of your business, so you do need to spend some time on creating the right campaign for you and your business. It may just be using things like social media, which actually is one of the easiest ways to do it, or it could be that you just want to create the right level of marketing first time so you seek the help of a digital agency to make it happen. It is more than just telling people about who you are, it is about creating an online and physical presence for you and your business.

Think of the manufacturing and processing side of things

You also need to think of the manufacturing and processing side of things, which can actually be a daunting area. Whether you choose to jump in the manufacturing side of things yourself, which will have you needing to think about things like whether you can get a simplex strainer here or knowing what oil seals you need fo elements of a machine, but you could also think about outsourcing manufacturing where you live or taking advantage of cheaper costs abroad. There are many ways you can consider doing it, so research will be essential to make the right choice for you and your business venture.

A decent logo and brand is a must

A logo and your brand is your chance to make a first impression, so you need to give this careful consideration when it comes to your business. You need to think about the color choices, what you want it to say about your business, without overcomplicating it. It will also need to be something that will work well online as well as physically.

A worthwhile digital presence

You also need to think about your digital presence as these days the world of online is your opportunity to make your business a success. So much is done online these days and people spend their lives looking at it, so you need a website that is easy to use and stands out, but you also need to consider being unique and different.

Growth and worldwide domination

Finally, take the time to think about the end goal. What do you want to achieve? Is it to sell your products globally? To be a recognizable brand? No dream is too big and the bigger you think the bigger the rewards could be for all your hard work and dedication.

I hope that this has given you some grounding to start your own business venture.

If you read enough digital marketing posts a common theme emphasized is creating strong content for your readers. Writing is a developed skill, but you may be surprised how to improve it.

Put a time limit on it.

Wait, wouldn’t that pressure you into making mistakes? How can your creative juices flow on demand? What if I can’t come up with new ideas?

Let me address those concerns.

Any form of communication is a discipline. If you want to be a better writer, write more. When I first started doing an e-newsletter almost 10 years ago, it took me hours to perfect it. But over time what I noticed is I gave myself less time to complete the task. Now I spend closer to 30 minutes to do an article and if I don’t schedule a time; I just write when an idea pops in my head. Your best work should be ahead of you. You don’t want to publish crap, but you’re also not aiming for perfection.

Creativity simmers best under pressure. People learn best through stories. If you can use a personal example to illustrate a point do it. Here’s some advice that benefitted me: watch this TED Talk. Believe it or not, creativity happens usually two ways: when you not thinking about it and within structure. I get my best ideas in the car, so I carry post-its and a pen on hand. Also I schedule times in my iPhone to write regardless if I have ideas. Whatever I learned recently or pops in my head first initiates the typing. Try it. You get better over time.

Let’s face it there are no new ideas, just recycled ones. Take for instance Uber. They didn’t invent driver-free transportation, but they did disrupt the industry. In fact, it’s better to re-invent off a familiar context rather than attempt to create a new category. People have a hard time understanding a new concept if they can’t build schema off a previous idea. When it comes to content people are attracted to the way you think (that’s your voice). The clearer you can articulate that, the better chance you have connecting to a wide audience.

So if you want to create strong content, just start. You know you’ve made progress when you can look at your old work and laugh at how far you’ve come.