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Brand building from the start is not easy. You have to consider what your brand should look like, how will people react to it, and will your target audience have the right reaction?
These are questions you will have to answer before you design your logo or do anything else to promote your brand. Your brand is what will distinguish your business from all the others, and will often be the first impression that potential customers have.
The 7 Steps Of Brand Building
There are certain steps you need to follow to build a brand from scratch. First of all, you need to research your target audience and competitors, to ensure that you are aiming your brand at the right people and that nothing you do will be an exact copy of a rival.
Then decide what type of personality you want your brand to portray, and when you know that you will be able to choose a name for your business. Think of a catchy slogan next and then choose the colors and font you want to us. Now you are ready to design your logo and apply it to anything related to your business, including stationery and promo products. You may have to go back to some of the earlier steps to finalize your branding, but each aspect of it needs to be clear and well defined.
Find Your Market Place
You need to understand your place in the market before you can decide on how you want your brand to look. It is easy to find the information you need by putting your product or service into your search engine and seeing what competitors appear. This will help you to clear the first step in brand building.
Define Your Brand’s Personality
When some research has been done and you know what your target audience is, it will be easier to define your brand’s personality. The focus of this will be used in all others parts of your branding as it progresses.
The next step of deciding on a business name can be much harder than it sounds. You should try to keep it to no more than two syllables. It should be easy to pronounce and to spell. This will ensure that people are able to find your site with more ease, as they are less likely to misspell it.
Choosing Colors And Fonts
Choosing colors and fonts can be affected by the logo design, so really these three things should be done at the same time. These things will be what take your brand forward so it is vitally important to get them right.
The logo needs to be totally original, or you may have some object if it is similar to theirs.
All you need to do now is come up with a slogan and then your brand will be ready to launch to the public. Something brief and descriptive is the best way to go with a slogan, as this will be more easily remembered and associated with your brand. Now you are ready to launch your new brand, which hopefully will be with you for many years to come.