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As a business owner, you may be looking back on your company’s year through 2017 and feel extremely accomplished with all that you have achieved. It quite possibly could have been your most successful year yet, and you’re thinking “what could go wrong?”
Unfortunately, the answer that follows this question is quite an intense list. Your profit numbers could fall significantly, you could be met by a new competitor that is causing your footfall statistics to plummet, or your services may just drop in demand. Though these examples are not exhaustive, you want to keep your company striving forward – rather than bathing in your current success – to ensure you don’t find yourselves taking a bumpy fall back down the ladder you fought so hard to climb. Here are some sectors of your business that should not be neglected, to ensure your current success is sustainable and able to have continued growth.
Keeping outgoings at a minimum is a good way of ensuring a contingency fund of profit should any problems arise. A lot of companies are currently turning to outsourcing for certain services – like customer response, marketing, and accounts – for a very good reason. Not only will those services be carried out by industry professionals using top of the range equipment and software, but the cost of the service is considerably less when compared to hiring, training up your own staff, and investing in the equipment needed to carry out the job efficiently. It also frees up a considerable amount of your’s and your employees’ time to focus on the core of the business – your product and customer service.
Brand and Customer Service
When it comes to your brand and customer service, both should be under constant scrutiny to ensure you are giving out the best possible service and impression of your business. Your brand is what people will say about your business when you are not there – this is the word of mouth of your business – so you want to ensure this is always as positive and full of recommendation as possible. The top way of ensuring this positivity is making sure your customer service is impeccable. Investing some time in listening to your customer feedback, and making your customers feel like an essential asset to your business, will be invaluable to your success.
Keeping track of your daily footfall, and ensuring you’re always on top of any searches through a company like 180fusion, is a good way of practically guaranteeing your company continues to bring in the growth it deserves. However, it’s sustaining that growth which is imperative. Having a loyal fanbase, who continually chooses your service over competitors, is really the big key to continued success. You can encourage this returning footfall by giving something back to those who support you. This can either be through a loyalty scheme – where so much spent equals to so many points, or you could offer ‘loyal customer only’ discounts through your email subscription service. Either way, customers like to know they will be rewarded for their loyalty and are more likely to recommend you highly to a friend.
Hopefully, this has given you a few ideas of how you can maximize your current success for the year of 2018.