Why Your Business Needs to Invest in its Cybersecurity

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For Business owners, the area of cybersecurity needs some complex thought executed in simple ways supported by advanced resources.

Cybercrime is often a crime of opportunity, with a lack of vigilance on the part of the victims making way for with the internet allowing criminals to cast a wide net. 

It may only take a single click from an employee to expose a company to cybercriminals who will then have access to your data. 

This, among other reasons is why your business should invest in its cybersecurity.

Fake emails can be convincing

Over the years, the structure and coding of fake emails used for phishing have become more sophisticated. 

Even if cybercriminals don’t know exactly what the company’s corporate communication looks like, there is enough information available on many company websites and online to create credible third party emails that suggest a legitimate business link to a company’s operations.

Once that’s established, the phishing email’s call to action can lure people to click before thinking things through. You can train all employees not to click on any emails that seem to be suspicious, but the sophisticated hacking software can make senders believe they are clicking on emails from colleagues. 

However, it’s always important to notify IT professionals and have CyberSecurity solutions in place to prevent the attack causing unrepairable damage to your business. 

Train employees to look at the email address of the sender. It’s not uncommon to see URLs in email addresses that are very close, yet slightly different from legitimate emails. Also, they can be so generic to raise suspicion.

Anchor texts bypass critical thinking

In many phishing attempts, websites are often hidden by hyperlinks with anchor texts. By telling you what you need to do without showing you where you’re being sent, cybercriminals are attempting to bypass an essential moment of critical thinking. Damage can be done with one single lapse in judgement. This is how cybercriminals are able to use sophisticated messaging in order to trick people. 

They don’t necessarily have to convince a specific person, but rather any person can be a gateway to accessing data. Be intentional when searching for things online, in particular when looking on unfamiliar websites. 

Keep All Levels Educated

Emphasizing common sense is absolutely a best practice for anyone who owns and runs a company, but make sure that knowledge trickles down to employees as well. In fact, anyone who has access to critical data should receive reminders and training resources to limit vulnerability. Businesses such as Cyber Ally Services can help keep you protected. 

It’s impossible to stop phishing attempts from occurring. There is no software that exists that 100% guarantees that bogus emails won’t make it into a person’s inbox at some point 

The best defense is staying vigilant.  Create workflows that provide a clear mandate for how to handle suspicious emails and specific steps on how to handle the verification of those emails.

Having strong protections in place for your data doesn’t mean too much if you’re subconsciously allowing phishers access to it.

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