Mass Email Services, Designs, and Language Choices
With the ever-changing world of technology and marketing, it’s crucial to stay up to date on the most effective ways to reach your target audience and convert them into sales. Currently, with email marketing being one of the best ways to reach your audience, it’s important to understand and implement helpful practices into your flows to better serve your customers. Through using tools such as mass email services and switching your language and layout of emails, you’ll be on the way to a more intimate and effective relationship with your target audience in no time.
1: Use a Mass Email Service
One of the best ways to increase your open rate is by first organizing your contact lists and setting up automations so that you can spend more time actually building out the contents of the email flow. The best mass email service that we found was GMass—a Gmail add-on that allows you to send more mass emails than Gmail allows, view personalized analytics about your flows, and even personalize subject lines. Not only does GMass save you time and money by cutting down on the amount of labor needed to create and send out your emails, but it also gives detailed analytics to help you better understand your audience and build your flows indifferent ways.
2: Personalize Your Subject Line
The most important part of email marketing is getting the recipient to actually open the email—there is still a lot of work that has to be done after that point, but the first real hurdle is getting someone to open. Because 35% of people decide whether to open an email solely on the subject line, a lot of emphasis is placed on this part of the email building process. It needs to include eye catching and intriguing language while also being personal. Two great practices we recommend to get an open is by including the recipients name in the subject line as well as by adding a sense of urgency to the subject. With these two tactics combined, your open rate will skyrocket and you can finally start converting sales.
3: Brand Your Emails
Once you’ve attracted a person into opening your email, it’s important to make them happy that they opened it. A great way to interest and impress your readers is through branding your emails. By mimicking the colors and overall vibe of your personal brand or company, you’ll be able to catch your recipient’s eyes and make them more likely to click through or visit your website. Branding isn’t just visual, however—company language and typing style is also incredibly important, as it reflects your brand just as much as the visual side. By keeping brand guidelines in mind, you’ll be better equipped to make the best impression you possibly can.
4: Include Multiple Call to Actions
Even if you have compelling imagery and intriguing content, your reader can get “trapped” within the email if there aren’t any clear links leading out of the email. Since the entire point of email marketing is the email to conversion pipeline, you have to have a clear path from the email flow to your website. Without this, there isn’t anywhere for your recipient to go and they will simply leave the email, making all of your efforts for nothing. In order to combat this, we suggest showcasing products and blogs with eye catching buttons with language such as “learn more” or “buy now” in order to direct your readers where you want them to go. With these call to actions in place, you’ll start converting more sales in no time.
Overall, the world of marketing and communications is always changing, however by continually learning and experimenting, you’ll be able to stay on top of the competition with the newest and best practices. With email marketing on the rise, implementing these tips and tricks into your next flow will attract more of your target audience and in turn convert them into more sales. By keeping in mind that there is no “end all strategy” that will always work is incredibly important—this is a forever growing and changing industry that requires your attention and research.