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Facebook, like other social media platforms, is an excellent marketing tool. It has both free ways to promote your business and a paid advertising platform for you to use. As with any other marketing tool, it’s important to know how to use it and get the most out of it if you want to be successful with it. You can use Facebook to find new customers and visitors to your site, but it’s also useful for helping you to retain existing customers. You can use a range of techniques to use Facebook in a way that will help you to draw attention to your brand and keep customers engaged.

Plan and Schedule

When you use Facebook or other social media in your personal life, you probably just post whatever you’re thinking, whenever you feel like it. However, taking this approach to promoting your business is not the best idea. When you post, you should be doing so with intent and with a clear goal in mind. In addition to defining why you are using Facebook and how you want to use it, you should have a content calendar that you use to outline when you post what. This helps you to take an organized approach to Facebook marketing.

Use 3rd-party Tools

Facebook has some useful tools that make it easier to manage your business page and paid adverts. However, it’s also a good idea to look beyond the tools that Facebook provides. There are also various third-party tools that are designed to expand the capabilities of Facebook. Audience Eye helps you to find the right audiences on Facebook, making it easier to target your ads. Other tools might help you find and create content for your page or analyze your ad metrics. Look for tools that other businesses and marketers use so that you know they are worth the investment.

Focus on the Right Metrics

When you’re looking at the performance of your Facebook pages and groups, as well as your paid ads, you need to focus on the right metrics. When you only have a small marketing budget, it’s important to know why metrics really matter. While it might be great to see your page getting a lot of likes, does it really make a difference in the number of sales you make? Some of the more important metrics to measure include click-through rate, video views, and the number of messages received.

Provide Customer Service

Social media isn’t just for promoting your business and finding new customers. A lot of people use it to get answers and service from different brands. It’s important to allow people to ask questions and get in touch through Facebook and not to ignore the comments, reviews, posts, and messages that you receive. Make sure that you provide good customer service on Facebook and refer people to other customer service channels if it’s necessary.

Become an expert Facebook marketer by taking note of the most important ways to use the platform. There are many techniques that you can use to successfully promote your brand.