Face it. Selling is hard. If it were easy, we’d all be rich.
You may sell products or services during the course of your career, but what everyone sells is: themselves. After selling services for a while and now transitioning to a physical product (a bit easier), one lesson I’ve learned is: in order to be successful in sales, you have to be confident with what you’re selling.
As a relational person, I prefer to connect vs. sell. If you listen close enough in a conversation, you can identify a pain point. If you can relate to it, trust is gained much more rapidly.
A practical example is on a job interview. Your resume may qualify you for an interview, but what you say and how you say it will validate if you have a chance moving forward. Most people get nervous before interviews and that’s normal, but what you don’t want to do is be unprepared or panic. Think about your body language, tone and message you are communicating. Are you being authentic or trying to be someone you’re not?
As a career coach, the advice I give is: understand your strengths, know how you add value to the organization and be yourself. It’s difficult to know exactly what an employer is really looking for, so instead of worrying what they’ll think of your answers, focus on where you fit in.
Leaders are self-aware about their weaknesses and strengths. Not everyone is meant to lead others, but you should be able to lead yourself. One goal I set with every networking opportunity is to try and get the other person to like me. You’d be surprised how much people brag and show off just to look good, but the person on the other end leaves disgusted.
Life is a game of who you know. The less you worry about being the smartest, the better. In fact, too much knowledge can come off as intimidating or arrogant.
Selling yourself comes down to: interests, passions and values. Connect on one of those points and your chances increase dramatically.
Would you buy what you’re selling?