How Essential Are Qualifications to Running a Business?

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Do you find that when you are trying to grow your business or make sense of certain components, you wish you had more knowledge behind you? As an entrepreneur, education is undoubtedly an invaluable aspect of developing and growing, but we could place a lot of importance on the idea of education in a traditional sense, perhaps too much importance. Getting a qualification is something that proves helpful in certain respects, but if you are looking to run a business, exactly how essential is it? 

What Do You Think You Are Missing That Education Can Fill? 

The fact of the matter is now that you can find a qualification to cover almost any aspect of running a business, from the accountancy side to project management. This is where we see many people getting an Agile certification and Scrum qualifications to help them learn the ropes with regards to project management, but you have to ask yourself if you have the skills necessary to run your business in the way that you see fit. Qualifications provide insight, and they can certainly help fill skills gaps, but you must remember that to be an effective business leader, it doesn’t just help to have qualifications, you must have real-life visceral skills as well.

How Can Education Inspire You? 

When we talk about education, we believe that it is the best way to get a variety of skills, and it is, but only to an extent. Education also provides you with worthwhile experiences, just as long as you go about it the right way. For example, there are people coming up through the ranks now who have used their time in college to learn how to run a business, by running student groups or societies. That being said, entrepreneurs don’t need to have a degree. Many people go to university to get that piece of paper under their belts. 

The Double-Edged Sword of Education

To be able to get onto the career ladder, it can be a prerequisite that you have a degree, however, you can run a successful business without venturing into education at all. There are plenty of people who have never gone through traditional education and have made a very successful life for themselves. If you have a solid business idea or plan, there’s plenty of support. But this is where colleges can provide an opening if you do not have what it takes right now. But you won’t know until you start to develop yourself in the right way. Some people feel that going into education is a step back. But we also must remember that education is an amazing stepping stone. 

It’s not the be-all and end-all, and it is a wonderful way to fill certain skills gaps, however, if you think you’re missing out on certain business skills because you didn’t have the right education, you might find that taking a few courses will give you those skills, but an education, no matter how over or underpriced it is, can never replace actual real-life experience.

Onwards and Upwards

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You’re going great, your business is ticking along nicely and you’re feeling relaxed and in control of your life. Should you take your foot off the gas? Absolutely not, it’s at this point you’re in the perfect position to take time out and think about where you’re business is going next.

If you’re hitting your targets month on month then consider upping those targets. Yes, you want them to be realistic but without challenging yourself you’ll never fully realize what it is you’re capable of or how much more you’re capable or earning. 

In this article we take a look at some key ways you can drive your business forward and find some inspiration to take your company to the next level.

Reach Out to Customers

You might not see the immediate need to talk to your customer base but re-connecting and finding an opportunity to get your brand into their inbox is never a wasted opportunity.

Start by thinking about something like a customer survey. What useful questions could you ask a customer that would make them feel listened to and help you to make some of those little changes that enhances your customers’ experience of dealing with your site?

Send out a survey with specific, actionable questions being aware at what time you’re sending and how long it takes to complete. You know your customers well enough by now and if the majority are office work-based women, aged between 20 to 35, you’ll realize that first thing on a Monday is not a great time when everyone catches up on emails and begins planning for the week ahead.

Revamp Your Site

As your business grows so your website needs to grow with it and if you want to stay fresh and relevant then think about how you might up your game in terms of your site. Talk to a web design agency about what changes might enhance your customer’s experience but also adding some more engaging visual elements as well.

Don’t be afraid to be bold with any changes, now’s the time to make these kinds of decisions, particularly if you know that they’re a sound investment for the long term success of your business.

Your business can stand up to being challenged and being given the chance to grow. Giving yourself the opportunity to find new and better ways to talk to and attract customers is something every business should take part in regularly but when things are going well, you have the luxury of being able to do it with relatively little pressure.

Run through your website from a customer perspective and experience what it’s like to find information, make inquiries and purchase your goods or services from start to finish. Be honest about your experience and make those little tweaks that will have your customers coming back for more. Grow your business, grow your profits and see just what you’re capable of as you take your company up to the next level.