3 Tips for Making a Memorable Impression With Your Business

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There are all sorts of different components that factor into the success of one business versus another – but one of the most universal things that any business needs in order to be successful, is the ability to make a striking and lasting positive impression on prospective customers, and members of the general public as a whole.

Ultimately, the entire practice of marketing, branding, and advertising, is directed precisely at making a good memorable impression on as many people as possible.

While the specific marketing techniques and approaches which might prove fruitful will vary from business to business, here are a few general principles that can help you to make a memorable impression with your business.

Take advantage of less frequently used marketing approaches

One timeless way of making a memorable impression with your business, is simply to utilize marketing approaches and avenues which are “underpopulated,” and which the majority of your competitors won’t be using.

To a significant extent, it doesn’t even matter much how dynamic or fruitful the marketing channel is in and of itself. It’s the fact that you are able to stand out as a “quirky” member of a small “club” that will make the biggest overall impact here.

Conducting a direct-mail marketing campaign, particularly with the help of a company such as https://www.action-mailing.com/fulfillment-services for the sake of streamlining the process, will certainly leave a more memorable impression than if you were just yet another company sending out yet another cold email to a prospective customer or client.

Dare to be authentic, and to let a bit of your personality shine through

It’s probably fair to say that most businesses try quite hard to adhere to the principles of branding and presentation that predominate in their respective industries. For one thing, this is often a significant element in creating an aura of trustworthiness and familiarity among prospective customers.

At the same time, though, if you take this too far, you can easily end up with a business that seems entirely “cookie-cutter” and insincere – that uses the same general platitudes as every other business, and that struggles to differentiate itself in any particular way.

To make a lasting impression, you should consider catering to the growing desire among customers for authenticity, by daring to be authentic.

Of course, you still have to maintain a certain balance here. But don’t be afraid to let a bit of your genuine personality shine through.

Strive to do something new, or to do something in a new way

“Innovation” is largely just a code word for “novelty,” or in any case, “novelty that works well.”

People are always on the lookout for new and interesting products and services – and for companies that do things in new ways.

You don’t have to try to reinvent the wheel – but you should be on the lookout, wherever possible, for ways to bring something new to the table that differs significantly, in some key respect, from what everyone else has to offer.

5 Ways to Promote Your Small Business to Reach New Customers

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As a small business owner, you must set both long and short-term goals to help you develop a thriving business. One of your most important goals is to reach for more customers. Why? This is because a growing network of clientele means more business opportunities and higher returns thus giving your brand the chance to grow. Here are five ways you can expand your customer base:

1. Create a Free Google My Business Account

Many businesses – large and small – usually set up Google My Business accounts because it’s free and when used properly, can be a very powerful marketing tool. Another advantage is that by setting up an account, your business will be easily discoverable even if you operate in a physical store/business location. This is because prospective customers are more likely to search for information related to your business online. Plus, you will see a boost in your business’s credibility. A study found that businesses with accurate information such as its opening hours, website links and reviews on Google are twice as likely to be seen as trustworthy to potential customers. 

2. Direct Mail Marketing

When you hear direct mail marketing, you are more likely to think along the lines of ‘outdated’ and ‘junk mail’. But direct mail is more than just a form of unsolicited advertising, it’s still an effective way to reach out to new clients and statistics support this claim. Direct mailing accounts for the largest portion of advertising spending ($38.5 billion) in the United States. Including your potential customer’s name can increase opening rates by 135% and 39% of consumers try out a business for the first time because of direct mail. Successful advertising agencies design various direct advertising packages and advertising costs for businesses looking to reach out to new shoppers and direct mail advertising is an example of this. Perhaps it’s time to re-think your stance of direct mail marketing.

3. Have a Business Website

Having a regularly updated website will help you stay one step ahead of your competitors. You will have easier access to new customers through the widening of your business’s radius thereby expanding your market, response rates and feedback between you and your clients will be more effective as having a website allows two-way communication to take place. 

4. Social Media Marketing

Social media marketing involves using social networking sites to connect with your audience to build your brand, drive sales and increase your business’s website traffic. Many social media platforms come with analytical tools that provide you with insights such as audience demographics, peak periods, number of post views and clicks to guide you on how to plan a strategic, correctly targeted advertising campaign. 

5. Word of Mouth Marketing

Word of Mouth (WOM) marketing is still relevant because people are more likely to make purchases based on the recommendations of their close friends and family. If you are dedicated to building relationships with your clients, you will more likely see boosts in your WOM marketing tactic. Plus, WOM works for small businesses with tight advertising budgets.

These are some of the ways through which you can promote and grow your small business into a successful and profitable venture. No matter what service you provide, ensure that all your goals should have your customers – old, new or potential – are at the forefront.