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The clothing industry is a vast and competitive market. Nowadays, it’s not enough to just have one product line, you need several to keep up with the demand of your customers. One way to do this is by creating different collections for different seasons or occasions. This blog post will provide you with seven tips on increasing your clothing brand product spread.
Find Low MOQ Suppliers
If you are looking to produce multiple clothing lines, finding a supplier with low minimum order quantities (MOQ) is essential. If your supplier requires a high MOQ, you may not want to deal with them because it will be too expensive to produce multiple lines at once! Also, don’t forget to consider the cut-make-trim (CMT) options available. There is no use in only going for low quantity suppliers but slip on quality and trimmings. Suppliers like https://trendsjeans.com/ are an excellent example of a low MOQ and high CMT balance.
Talk To Customers
The next step is to ask the customers what they are looking for in product line extensions. The best way to do this is by using social media marketing tools like Facebook and Instagram surveys or Twitter polls. Users can suggest products that they would like to see made available in stores near their location!
Go Local For Inspiration
One great way to create new clothing lines is by taking inspiration from local trends around your city or town. That means going out into public locations (like shopping malls!) and observing who’s wearing what type of clothing. This way, you can see what kinds of clothes people wear in your area and why they love to wear them!
One mistake that many newbies make in creating product lines is thinking too locally. For example, when creating a beach line, you might think of products like swimsuits and flip flops. But if your target audience is students in college who live on campus, this type of collection won’t be very popular!
Don’t Be Afraid to Get Creative
Some companies take their product lines to the next level by having limited-edition collections based on pop culture events. This can make customers feel special about buying from your brand because it’s different from what other brands offer but still appeals to people with similar interests.
Make Your Product Lines Accessible
Making your product lines easy to find by potential customers is essential to the success of your brand. You can do this through marketing or having a strong online presence. Brands have been doing this by taking their collections and expanding them into different types of merchandising items like mugs, phone cases, etc if it fits your brand style. Customers will feel more inclined to buy from you if they know that your products are easily found.
Use Influencers To Promote Your Collections
In today’s age where everyone has an opinion heard worldwide thanks to social media platforms like Facebook and Instagram, using influencers to promote your collections can be one great way to increase awareness about them. Of course, not everyone has the luxury of hiring a social media celebrity. Still, you could always ask friends who enjoy sharing their fashion opinions on these platforms for promotion!
In conclusion, creating product lines is essential for growing your clothing brand to the next level. Whether you are looking for low MOQ suppliers, using influencers to promote collections, or finding inspiration from local trends around your area, these seven tips will set you off on the path of brand diversification.