Go Niche Or Go Home

Collaborative post – may contain affiliate links

As surprising as it might sound the debate between multi-service providers and niche experts is still very much alive. In fact, for a lot of people who are starting an independent career – either as a freelancer or a solo-entrepreneur – the first step is to decide whether they should offer a little of everything to attract more clients or focus on a few specific topics. It’s natural to want to be active on a variety of boards when you work for yourself. After all, you don’t want to miss an opportunity to make money! However, it’s a grave business mistake to try to become the personified Swiss army knife of the business world. You cannot be competitive if you try to do everything at once. More importantly, you can’t offer quality services when you accumulate tasks, projects, and skills for a broad audience. Instead, you need to take a decision to define who your audience is, and to apply your skills to build a profitable niche. In short, the key is to zoom in, not zoom out.

Why niche experts?

To understand why you need to specialize in niche expertise, you have to think like a business owner. As an entrepreneur, it’s fair to say that you need to customize your equipment to meet your requirements, your processes, and your workflow. From the design of your website to the selection of industrial machinery, you need the right equipment to make it work. Needless to say, the right equipment isn’t possible if you don’t have an expert who understands the needs of your industry. You can’t just buy any machine and hope for the best. Similarly, you can’t just trust any professional with your business. That’s precisely why, for instance, the need for specialist service providers, such as PR for law firms, is continually increasing. As every sector has to comply with a set of industry-specific regulations and technologies, niche advisors are there to provide targeted consulting.

How do you promote your expertise?

Ultimately, it can be difficult to establish yourself as a niche expert when you’re in the process of launching your business or starting freelancing activities. But you can utilize digital resources to build an expert profile that appeals to your target audience. Freelancers, for instance, can use their LinkedIn profiles to develop a niche. If you choose to become an independent copywriter, as an example, you’re not just a copywriter. You can be a B2B Finance copywriter, or a Wedding blog copywriter, etc. The purpose of zooming in by defining your niche is to eliminate unnecessary competition.

But niche means fewer clients, right?

However, it’s fair to say that when you create a niche market, you also work with the relevant niche audience, which is smaller than if you were targeting a broad market. However, it isn’t a bad thing when you think about it. A smaller audience in this situation means that you are more likely to build loyal and strong relationships with your clients, as a result of low competition. Additionally, you can get to make high-profit margins – expert skills are sold for more –  and spend less on marketing your activities.

In conclusion, the niche is the way to go as a solo-entrepreneur. You want to gain a competitive edge by promoting your specialist skills to a smaller but more loyal audience. There’s only one problem to solve before you start; you need to find your niche!

How Your Small Time Products Can Stand Out Against The Big Guns

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When you’re a small business, it’s easy to believe that you’re always going to be that way. But it doesn’t have to be the case. Because the big businesses that you look up to, and may even be competing with, started off small too. That’s the thing about being a small business, you can often underestimate yourself. You think that you have to compete with other businesses in your league. But did you ever stop to realize that aiming higher and looking to compete with the big guns themselves is how you push yourself into becoming a bigger business? If that sounds like something you’re striving for, let’s take a look at how you can stand out against those biggest businesses now.

Original Ideas

The first thing that you’re going to need to do, and do well, is constantly be coming up with original ideas. It can be tempting to almost mirror or copy what the bigger companies are doing – just to make sure that you’re keeping up, but this isn’t always the best approach. Because when you do this, you’re kind of just lagging behind. However, when you can be fresh with your ideas, and come up with something new, you have a much better chance of beating out the competition and standing out as a big player in your own right.

Great Branding

Next, you’re going to want to take a look at your branding. Because it matters. You need to make sure that the image you’ve created for your brand is strong, unified, and will sell in your market. Big businesses kind of sell themselves thanks to their branding. So you need to constantly work on yours, and look to keep it consistent, in order to create a similar effect with your own brand.

Quality Suppliers

From here, you’re then going to want to choose the best suppliers for your business. You don’t always have to go cheap, or even work with other small businesses, just because they’re in your league. Instead, you should be looking to choose specialists in their industry, such as Dynatect Manufacturing Inc., that will improve your products. When you put quality first, your product will always be better. And this is how you’re going to stand up against some of the biggest businesses in your industry.

First Class Service

Sometimes, big businesses aren’t great at keeping their customers happy. Because they get big, and there brand kind of does the work for them. So they forget about the importance of customer service. And this is where you can beat them. By making sure that you always put forwards the best customer service of your life, you will start to stand out among consumers as being the better choice.

Humble Beginnings

It’s also going to work in your favor that you’ve got humble beginnings. Because consumers love to buy local and support smaller businesses. Right now, you’re the underdog – the champion on the people, and customers love that. So if you can stick with this kind of feeling, then your customers are going to love you.