Collaborative post – may contain affiliate links
When it comes to business, the aim of the game is always to turn a profit. You might have escaped the rat race and set up your own venture for reasons other than money, but unless you’re making more than you spend then it simply won’t be a success. For this reason, when profits start to plummet and making money slows down then it can be incredibly stressful for you as the owner. In some cases, it’s a relatively simple fix to get things moving again, other times it can be more sinister and be a clue that your company is on a downward spiral. Here are a few things to consider if you’re noticing your earnings aren’t as good as they were.
Most businesses will have equipment that they need to make their company run, it could be anything from industrial printers to ovens to forklift trucks depending on the nature of your business. When these pieces of kit break down, it can mean time and money lost in your company; while occasional breakdowns will happen no matter what you do, if they’re happening all the time then something needs to be done. It can be a struggle for smaller or newer companies, when you don’t have the cash up front to buy new and the most modern equipment then you might feel your only choice is to go second hand. But there are ways around this, for example you could hire equipment from a third party company. While there will be costs each week, month or year, if anything goes wrong and it breaks down then it will be fixed with no expense to you. Providing of course that you weren’t responsible for the breakdown. This gives you peace of mind, and later down the line when you’ve earned more money you can look into investing in high quality equipment yourself. Once you do, make sure your equipment is insured so that if anything goes wrong, a replacement or repair can be organized quickly. Having some form of backup equipment or making sure you’re ahead with work means if you are stuck without an item you need, you’re not losing money or letting down clients or customers with orders.
Theft costs companies serious amounts of money. Maybe you’re a shop and thieves are putting smaller items into their pocket, or it perhaps an organized have managed to steal large amounts of stock, money or data. Always ensure that your premises are firmly locked up with proper security measures to try and avoid this, such as lockable shutters and a sturdy safe. Don’t keep excessive amounts of money overnight, even if you feel it’s safely locked away- you’re much better off arranging regular cash collections.
When it comes to marketing, you really do need to spend money to make money. It’s not enough to have a good business selling things that people want, with so much competition out there you need to get the word out there to the right customers. Marketing can be expensive but its something within your control, you can work with a marketing agency who will put you on the right path to success and have the skills and experience to make that happen. It can be annoying as a small new company to have to spend huge amounts of your budget on promoting, but without it you simply won’t succeed. The last thing you want is to have to dissolve your company due to silly mistakes made on your part. If you’re noticing a decline in sales, it might be a case that you need a new strategy or some new marketing materials.
As a business, there are all kinds of legal obligations that you’re responsible for- and if you neglect any of these things there can be serious repercussions. Perhaps an employee or customer slips and falls on a wet floor where no sign was put down. Maybe a customer has an allergic reaction where ingredients weren’t properly listed, or you employ someone without running strict enough background checks and they’re not entitled to work in the country you’re in. In many cases, these can be very easy mistakes to make but put your whole company in serious jeopardy. For this reason, it’s important to make sure that you have the right insurances. If legal proceedings are ever taken against your business, you won’t end up out of pocket- it covers your back if the worst were to happen. Legal issues can be incredibly expensive, if you’re not insured there’s a huge chance it will end in bankruptcy.
Poor customer service
Customers expect a good standard of service when they shop with a business, you’ll know this as a customer yourself. If you received a rude or cold response from a company, would you return or would you shop elsewhere? Business is highly competitive, so whatever it is that you do or sell, there will be plenty of others out there doing something similar. Train staff so they’re dealing with matters of customer service correctly, and make sure everything is handled in a polite and timely manner. Many businesses rely on repeat custom to make a profit, so don’t overlook the fact that poor customer service will result in lower profits.