Collaborative post – may contain affiliate links
You’ll have put a lot of thought into the development of your business. You’ll have ideas, things you want to achieve, knowledge about how you can help to improve the lives of your customers, and so on. In many ways, that’s the fun part. The difficult bit is putting them into practice, and getting other people to listen to your message. In a crowded marketplace where people are bombarded with advertisements every day, this can be a challenge. Below, we take a look at a few ways you can achieve this goal.
What is Your Message?
First thing’s first: you need to define what your message actually is. It’s all good and well having a vague feeling about what your company stands for, but let’s not forget: your customers don’t have access to your mind. You’ll need to transform that message into words that make sense to someone who has never heard about your business before. What is obvious to you won’t be obvious to anyone else. Put your message into the simplest form possible. How would you explain it to a five year old can be a good starting point.
Of course, when it comes to receiving a message, words will only take you so far. In any case, most people’s first interaction with a new company lasts only a second or two. So you don’t have much time to work with. One way to ensure your message has an impact is to focus on your branding. These are the symbols, colors, and slogans that differentiate your company from other companies. It works on a repetitive nature — your branding will mean little during the first time a person sees it, but will grow increasingly impactful the more they see it. If you don’t know how to brand your business, look at working with an outside expert.
If you want new customers to listen to your message, then you should put it into a format that they like. Text on a webpage is fine, but it’s not how everyone prefers to consume their information. So one of the best ways to deliver your message is to investigate how people are receiving information. For example, video is huge at the moment, and thus it’s worthwhile working with a video production agency to create this type of content for you. Ebooks, short blog posts, and infographics are also excellent ways of transmitting your message, too. These mediums will help bring in a whole new audience for your business, too.
It doesn’t matter whether you’re a digital or real-life company: a huge chunk of consumers visit the website of a company they’re considering giving their business to. So make sure that what they’ll find there is useful. You only have limited amounts of space on, say, a Facebook advertisement. But on your website, space is unlimited — it’s here where you can go into depth, and really outline everything that a customer would want to know about your company.