How To Create An Enticing Employee Benefit Package

Collaborative post – may contain affiliate links

When it comes to choosing a new job, most candidates look first at salary and next at the accompanying range of employee benefits. For smaller companies, or those less able to offer high salaries, these employee benefits can be an important incentive and the difference between being able to hire top talent or not. So how can you create an enticing employee benefits package and what should you include? 

Everyone can benefit from health insurance

Perhaps the top employee benefit in need of by virtually everyone is health insurance and if you are considering offering employee benefits then this should be a part of your package as standard. A family can see their life savings wiped out in the blink of an eye by a short trip to the hospital causing many people to live in constant fear for the health of themselves and their loved ones. 

Employee benefits should align with your values

First and foremost the number one thing to remember when putting together an employee benefits package is that the benefits should align with your company values. For example, if one of your company values is to do with health and wellbeing then a gym membership could make a complimenting benefit. Or if one of your company values is personal growth then a membership to a site such as SkillShare or the chance to take a certain number of days paid leave for educational purposes would align. 

Ask your current employees

When it comes to putting together a benefits package, existing companies often have the answers right under their noses. Your workforce are the best people to talk to when deciding what matters to them and what they would like to see in a benefits package and the results may surprise you. Sit down with your employees and take the time to find out what matters to them most – is it family life? Personal development? A work-life balance? Whatever it may be you can then build upon it to build a package that they truly want. 

Remember not all benefits need to cost you money

Not all of the benefits that you offer need to cost you money and in fact, some of the most simple employee benefits such as the opportunity to work from home or to work flexible hours are often some of the most appealing to prospective candidates. 

Remember the value of time

You may not be able to offer your employee high financial benefits but you can offer them time and sometimes time can be a lot more valuable. If your staff wear uniforms then consider offering a laundry service from a provider such as Crown Uniform and Linen Service to save them time and money laundering their own uniform. Offer your staff their birthday off work as standard or give them a generous holiday allowance so that they can spend more time with their loved ones. 

As an employer, offering anything to your employees in addition to standard health insurance shows that you care and are invested in their welfare and will come back to you in the form of employee satisfaction, loyalty, and productivity.

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