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Have you started to use videos in your marketing yet? You might think that producing videos is only suitable for certain types of businesses in specific industries, like tech and media. However, that isn’t really the case anymore. More and more companies are looking to use video in their marketing campaigns because it has been proven to really engage with customers. Most people will stop and take notice of a video whenever they stumble across one that looks interesting online. They are a lot more likely to take notice of it compared to some plain copy or an infographic, that’s for sure!
So, as you can see, it is very much worth your time to think about setting up a video marketing campaign, no matter which industry your company is based in. These next few tips can help you make the most of all your videos.
Consider Hiring Help
If you are completely new to making your own videos, it could be worth hiring a video production firm to take care of this for you. You will be able to work closely with them to ensure that the videos they create fit you and your branding perfectly. Even if you would like to bring your own video production in-house in the future, it’s still a good idea to work closely with a specialist firm to start with. They can show you the basics and offer you plenty of essential tips and tricks.
Think Of The Story
One of the main things to consider for any video that you create is its story. No marketing video should be just a cold sales pitch. You need to come up with a story so that it entertains those watching it. This will also make it a lot more relatable, and it won’t feel too sterile and corporate. If possible, try to think of a human story so that it appeals to people’s emotions. It doesn’t matter if your video isn’t obviously selling something; as long as it has a good story at its heart, it should still make people want to buy whatever it is you are trying to sell with it.
Make Sure It’s Mobile Friendly
All videos need to be mobile friendly these days. Now that the majority of web users are viewing the internet on their smartphones or tablet devices, you need to ensure that the videos you create can be easily viewed on these small devices. As well as being able to be viewed on mobile devices, you should also make it possible to download the videos on a tablet or phone as well. If you don’t, and you restrict your videos to desktop formats, then you might find that you get hardly anywhere near the views that you had expected.
Don’t Forget About SEO
You should also double check that your video is all ready for SEO before you publish it as well. This means that it will be optimized for search, so more people are likely to come across it. One of the best ways to improve a video’s SEO is to tag it with some appropriate keywords. That way, if anyone were to search for any of the tagged keywords, then the video should come up towards the top of their search results. You might also want to embed a few external links into your video description. That should be another way to send more people to your video.
It Needs To Be Informative
What message will you give the video? If it doesn’t have a clear message behind its story, then it won’t be informative and many viewers might end up switching off. Similarly, you need to make sure that your viewers will finish the video having learned some important facts and figures. But not only will an informative video be a lot more entertaining for viewers, it will also be extremely memorable, meaning people will remember what you have to say in it for longer.
Create Some Tutorials
Many business owners find that tutorials can work very well as marketing videos. If you can make a tutorial for something that is relevant in your business’s niche, then you will find that they have the potential to travel very far. That’s because people will share them to spread the knowledge which, in turn, can quickly spread your company’s name. Plus, people are a lot more likely to return to a tutorial video and watch it repeatedly compared to a standard marketing video.
Publish It To All Your Social Media Platforms
Once you are ready to publish a video, you should link to it on all of your company’s social media profiles. This includes the likes of Facebook, Twitter, and even LinkedIn. This should increase the number of people who see it, as it won’t just be people who click onto your website. Plus, you will get the chance to post the link to the video alongside some hashtags, which can increase its viewer numbers even further. And if someone enjoys the video, they will hopefully interact with it, which will share it to their own followers.
Keep It Light And Entertaining
No matter what the topic of your video is, it always needs to be light and entertaining. If it is too professional, it could come across as extremely boring and people would be very likely to click away from it. In order to keep hold of your viewers’ attention for as long as possible, make sure that there are is plenty of humor throughout the video and that the tone isn’t too serious.
Edit Them Well
Sometimes it really pays off to be a strict editor. Effective editing can help to shorten the video so that it doesn’t become too long-winded. Not only that, though, but it will also give you the chance to cut out any filler moments that may be weighing the whole video down. Some video producers say that the more editing, the better!
Good luck with all your future video marketing campaigns!