Collaborative post – may contain affiliate links

As a business, you need to have a voice out in the world. With around seven million new pages added to the internet every day, it stands to reason that the biggest challenges that any new entrepreneur will come across is how to get their voice out there. A business blog is going to be the best way that you can extend your reach and make connections. Publishing a blog can show off what you do for your business, and it can also give you the chance to show your customers and clients a little bit about your personality as a business. Your blog is the space that you can have a personal voice, rather than just a professional one, and it’s going to be the way that you interact with people, get them to notice you and generally share your industry and company specific news.

The problem? Finding the time for a blog is hard. It’s a powerful tool to use to connect with others and step out of the professional box that you put yourself in, but you should consider outsourcing your content elsewhere if you don’t have the time to manage it yourself. You need a blog that will run effectively, with a WordLead WordPress Management Service that can ensure that your blog goes out on time every time and keeps it from developing glitches. You probably have spent a lot of money on developing your business, but if your blog wasn’t a part of that, you need to have a rethink. The feedback that you get from your blog can tell you if you are on the right track, so you should fund it correctly.

Your blog should be front and centre on your social media and your website, as this can allow for you to partner up with others in the industry. It’s a great way to get a conversation started with others and it’s a very effective way to grow your contacts list. It can be more efficient than events networking. On the flipside of this, while you can find new clients and partners this way, any potential employees interested in applying to your company can also learn about you and what you do. People work for those that they respect, and you will be far more respected if you take the chance to put yourself out there to attract the best talent.

If you need a vehicle to meet investors, your blog could be it. Competitors won’t be able to resist commenting on your blog to ask questions and once you make yourself an expert in your field and prove it on your blog, investors will have you at the very top of the list for funding. Your startup isn’t yet a recognized brand, which means that you need to do everything that you can to get noticed. A blog is a very powerful tool for a new business, and you can avoid being in the 70% of businesses that fail in the first year by running a proper blog.