Today’s interview in our Personal Branding Series is with Digital Marketing Guru Sunny Lenarduzzi. I stumbled upon Sunny’s work via Twitter and love her work and personality. She’s mastered the You Tube Tutorial so if you’re trying to figure out technology on your own, stop! I haven’t had the pleasure of meeting her in person yet, but I’m sure we’ll eventually cross paths once she’s dominated Canada and moves her way down south. Hope you enjoy her brief, but powerfully clear words of wisdom.
1) How did you get into video marketing as a career?
My career started in broadcasting and after years of reporting and hosting on television and radio, I fell in love with the digital space. Now, I feel like I’ve combined those two passions into my dream career. I love creating video content and working with brands and individuals to help them grow their influence and create tangible results through a visual medium.
2) What do you consider your biggest strength as a communicator?
Perhaps it’s a strength and a weakness, but I’m very straightforward. I like getting right to the point and I do my best to deliver messages as clearly and concisely as possible.
3) What’s been the biggest challenge you’ve faced so far?
It’s funny, I can’t think anything that I would consider a big challenge. Have there been hurdles? Yes. But I love what I do so much that I see every challenge as an opportunity for growth. I would say one of the most difficult aspects of my job is to stay ahead of the trends and keep up with the fast pace and information overload.
4) How would you describe your style/personal brand?
Simplistic. Joyful. Informative.
5) What advice would you give other entrepreneurs trying to build their audience/brand?
Know your audience and what their needs are. You have to start with researching your target audience extensively to ensure that every aspect of your marketing initiatives matches what they want and need to hear.