Marketing Tips For Your Service Business

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Competition for customers is tough. Service-based businesses need to step up and sort out a marketing strategy. Word of mouth is a great way to get clients, but it will only get you so far. You need to do it soon before your competitors do, or you will be playing catch up. 

If you want to give your service business the edge, take a look at these marketing tips. 

Focus on local SEO

Service-based SMEs often operate in a limited geographical area. That’s why it’s so important to optimize your online presence for local.  Start by claiming and updating your Google My Business listing in order to be easier to find by people searching in your local area. Optimizing your website in order to appear higher in search engine results. SEO leads for HVAC companies and services can be a valuable source of business. 

Define your differentiator

Your unique selling point (USP) needs to be the core of your marketing message. You may choose to base it on value for money, experience, customer service. Whatever makes you the best at what you do. It can be tempting to try and be all things to all people but you risk losing your message in all the noise. 

Customer reviews

Good reviews are a fantastic promotional tool. Many people look for recommendations online before they even contact a company. Always seek reviews from your customers and use them on your website, social media and other marketing. Reviews can be collected on Google, scial media or a third party review system 

If you get a few bad reviews, make sure you respond to them in a professional manner rather than getting defensive of starting an argument. Other potential customers will be looking at these reviews and if you act unprofessionally, they won’t want to do business with you. 

Don’t ignore social media

Many service companies avoid social media, as they aren’t sure what benefit it has for the business. Using social media well can attract people to your social media pages to engage and eventually, when they are in need of your services, they will think of you. 

Do your research on your audience and find out where your potential customers are.  If they are on Instagram, there’s no point focussing on Snapchat. 

Measure your marketing activity

Not tracking your activity is a huge mistake. Anecdotally attributing increased sales to your increased marketing is not a good idea. At the very least, you need to track where all of you customer enquiries have come from. Using this data you know where you can afford to invest more. Good metrics to track include: 

  • Lead source
  • Social media engagement
  • Organic traffic 
  • Cost per lead 
  • Cost per customer


The service sector, especially ones that are based in a small geographic location, often neglect the marketing basics. It is an industry where word of mouth has previously ruled but increased competition and the changing habits of consumers means it needs to update its’ marketing practices.

Retail Isn’t the Only Option When It Comes to Starting Your Own Small Business!

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More and more people nowadays are turning their minds towards setting up a small business of their own. This isn’t all too surprising. After all, employment may well be comfortable, but who really wants to build someone else’s dreams rather than their own? Running a small business gives you more control over what you do, what route your career path takes, and who you have to answer to on a daily basis. Now, when it comes to starting up a small business, the majority of people will head into retail. The retail market allows you to design products, manufacture them, and sell them to the consumer market. It’s easier to enter this field than ever – you can set up a website in minutes and enter the realm of Ecommerce on a low budget and low commitment basis. But this isn’t your only choice. There are other options out there. Here are just a few to consider!

Selling Services

Rather than selling products, why not consider selling services? We invest in more services than you’d initially think, so whatever you come up with, there’s more than likely a market out there for it. Selling services can also have a higher profit margin, as you aren’t having to invest in products and manufacturing. Instead, you can become trained up in a particular area, or train staff in a particular area, and then they can use the same equipment time and time again to carry out work or tasks for clients and customers, meaning you have to fork out less on expenses and can rake in more as pure profit.

Setting Up a Venue

Increasing numbers of people seem to be looking to spend their money on experiences and socializing than products. Nightlife is on the rise. So, why not open a venue? Sure, you will be selling products and services here. You will be selling drinks and you could be putting on DJs or live acts to keep the atmosphere buzzing. But altogether, this can help to create a great experience for everyone who walks through your business’ doors. You will have to invest when setting up. From architectural installments like stages to tech installments like sound systems, lighting installments like an led strip light kit, and small details like bar mats and coaster – things are likely to mount up. But once you’re set up and ready to go, you could earn some seriously good money.

Food and Drink

Speaking of experiences, let’s talk about dining away from home. People love the ease and convenience of getting great food that they don’t have to cook and where they don’t have to worry about washing up afterwards. So, why not set up a restaurant or cafe of sorts? Remember that you will need to get relevant serving licenses and food and hygiene certificates – this is extremely important.

As you can see, retail isn’t your only option. There’s a whole lot of potential out there! It’s just up to you to find the right field to best suit your needs and preferences.