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Good first impressions help to establish trust and convert customers. In fact, according to one study, it only take seven seconds to build a first impression. Here are just some of the ways in which you can make a positive initial impact on your customers.
Use the right body language
When meeting a customer in person, body language is important. In fact, it can often have more of an impact than the words you utter. Some of the basics include a smile, a confident posture, eye contact and a firm handshake. Try to also limit other activities – fiddling with your phone as you talk to someone may come across to them that you are disinterested.
How you dress is also important. Not all jobs require dressing formally (in fact, overdressing could make you come across a little too conservative), however you should always keep a tidy appearance such as not having any creases or stains on your clothes. Messy hair, dirty nails and stubble can also be off-putting to many people.
Improve your telephone manner
If the first time you interact with customers is on the phone, having a good telephone manner could be vital. Small details such as giving a warm greeting, remembering the customer’s name and speaking slowly and clearly can make people warm to you. Some companies go so far as to outsource phone answering companies such as Ivy Answering to give a good impression on the phone. Having little interference on the phone is also important – when it comes to mobile phones, choosing a provider with the best signal could be important.
Keep your workplace tidy
If a client’s first impression is likely to be a visit to your workplace, you want to make sure that your workplace is tidy. A lack of cleanliness can cause customers to immediately lose trust by showing that you’re careless and disorganized. Keep on top of tidying so that your workplace is always presentable – hire a cleaning company if you have to. Also make sure that your workplace is not in disrepair – a faded shop sign or a faulty automatic door is not going to create a good first impression.
Make sure your website looks professional
When it comes to attracting customers online, your website is often the first point of contact. This needs to look professional so that customers know you’re competent digitally. You can build a website yourself, but if you want to guarantee a professional look you may be better off hiring the services of a website development company such as Cyberfrog Design. Aspects such as SEO could be important too for ensuring that your website has high rankings (this will make your company look more popular) whilst positive reviews and testimonials could also help gain trust online.