Collaborative post – may contain affiliate links
Personal training is a great career path to go down, largely because you can create your own business. Many successful personal trainers are now millionaires and known throughout the world. Who’s to say you won’t be next? Of course, it’s a competitive field, so you have lots of rivals to compete against. With that in mind, you must learn how to grow your personal training business and defeat the competition.
In theory, it’s not that challenging. These steps can help you expand your small business:
Introduce online training
Most personal trainers start off with face-to-face services. You train clients in a gym or at their home, and you can make a lot of money. However, you restrict your client pool to people within a reasonable distance of where you live. Instead, you can introduce online training to broaden your reach and gain customers from all over the world. Some of the best online personal trainer software allows you to put together training plans and videos for people to view. This can all be integrated onto your website, giving people a place to access your services. You can even offer online coaching alongside these pre-made training programs. Just like that, you have new services to offer more people, meaning you make more money.
Create an Instagram page
Social media is a valuable tool for all personal trainers. With this business idea, Instagram is your best friend. All you have to do is click on the fitness hashtag to see how many trainers are producing content and gaining thousands of followers. It’s the perfect platform to display your knowledge and pass out a few bits of free information. Show off some workout ideas, provide coaching tips, and people start to see you as an authority source. As a result, this can lead to more followers, which also leads to more sales of your online and offline coaching exploits. All you have to do is create an Instagram fitness page and work on building it up.
Sell fitness products
Diversity is key in the business world. You need to diversify your income sources if you want to stay afloat. For a personal trainer, this means finding other ways to make money aside from your coaching. Selling fitness products is a smart way to do just that. You can either buy products online and sell them on, or create your own. In my opinion, creating your own is a better idea as you help to build a brand. You can make and sell resistance bands, weightlifting belts, wrist straps, or even gym clothing. The possibilities are endless, and it gives you a chance to grow your business and tap into new markets. This is usually done after you have a solid Instagram following as you now have a direct audience to sell these products to!
All personal trainers will benefit from the advice above. If you’re looking to grow your business and find new customers, then it’s as simple as offering new services and building a strong social media presence.