Driving or walking down the street, you’re bound to see groups of people staring at their phones…
And chances are they’re playing Pokemon Go, a recent craze amongst Millennials. An estimated 80% of players are between the ages of 18-34.
So how did this app go viral so fast? Here’s 3 reasons why:
1. Nostalgia – Pokemon reached it’s peak in the late 90’s, when most Millennials were in their childhood. For the same reason Transformers connects with men who grew up in the 80’s, Pokemon Go has struck a chord with Millennials. Nintendo is brilliant for bringing this fad back. But Pokemon has capitalized on much more than childhood memories. They’ve used gamification to engage the most influential generation yet.
2. Social Community – Rarely will you find Millennials playing Pokemon Go alone. Instead groups of people move in drones trying to catch the different characters. Local businesses would be smart to offer “lures” or incentives to entice the increased foot traffic. An article in Forbes dubs it “a flash mob organized by a gaming company.” Other generations may look down upon the craze, but there’s definitely something there and can be a huge opportunity to businesses who take advantage of the trend.
3. Activity – One of the most overlooked aspects of Pokemon Go is the mobility factor. There have been extreme incidents of people getting out of their cars during traffic, but for the most part it gets you out and about on your feet. This is not Crossfit or extreme cardio by any means, but it has a similar effect as FitBit. As an observer it looks comical to see groups aimlessly scour around town, but at least it provides a path to exercise. With obesity at an all time high, Pokemon Go helps, doesn’t hurt the cause against lethargy.
As with most trends with Millennials, you have a choice: frown upon or take advantage of it. Understanding why something is appealing is the best place to start. Millennials are an influential, peer-based consuming machine. Catching their attention is difficult, but Pokemon Go may have given us a peek into what makes them tick.