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Whether you run an online business, or also operate a brick and mortar store or office space, branding is often the key to success. Many businesses go for years without clear and memorable branding and then wonder why they’re not pulling in new clients or growing as they’d hoped. A mistake many smaller businesses and sole traders make is not seeing themselves as a brand. When they think Brand, they think of huge corporations, names like Nike and McDonald’s. But, even bloggers now create brands for themselves.
Creating powerful branding for your business, whatever you do, helps to get you noticed. Clients and customers will spot your branding across different platforms and recognize it immediately. It will help to build trust and get you taken seriously, and it can be a big part of standing out from the crowd.
But, you don’t just want to quickly design a logo on Canva and start putting it on everything. Creating a brand takes a little more work than that. Let’s take a look at what you need to do.
Know Your Brand
Creating a logo and choosing a color scheme is hard. Sometimes even choosing a name for your company can be tough. The best thing to do is know it inside out. If your company is modern, and your offices and website are minimal and full of white space, a fussy and colorful logo isn’t going to work. Linking the two together is something that many people find difficult, so contact SmashBrand who can help you sort out your ideas and create your branding from start to finish.
Keep it Simple
One mistake people make is trying to get too much into their logo and getting carried away with their website design. Think about all the brands you love. I bet their designs are simple and easy on the eye. Simple logos are much easier to remember and recognize.
Make Sure It’s Clear
Another common mistake is over complicating things. Users shouldn’t have to spend an hour trawling through your website to find out what it is you actually do. And, they won’t. If things aren’t immediately clear, there will click away. Make sure what you do, and why you are different is obvious as soon as people look at your site.
Display Your Brand Story
Remember, branding isn’t just about your logo, color scheme and tagline. There’s a lot more to it. It’s about who you are. Your story, your morals and your aims. Think about your business. Where it started, how it got to where it is now, what you wanted in the beginning and what your company stands up for. Think about your goals for the future and any specific targets you have. Then, write your brand story. Let people in. Displaying your brand story on your website, in your office and on your marketing materials helps your customers and clients to see the people behind the business. It can be what gets you remembered and builds return custom. Be proud of who you are and what you stand for. Others will be too.
Branding can be the key to your success, so take your time to get it just right.