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You’ve already got a great team in your corner supporting you but now you’re looking to work with your team to build and optimize your business further. 

A great way to advance your business is by looking at your customer conversion rate optimization. By reviewing this and building on your individual customer experience you will be able to maximize your returns.

Why Is Customer Experience Optimization So Important?

Over recent years brands and organizations have become more aware of the importance of a brand’s and organization’s customer’s experience and the gravity of influence they carry. In some instances, customers have been known to rate customer experience to be more important than price. 

Think over your own experiences, both positive and negatives. How did it influence your decisions and thoughts towards that company? If negative, did you go back, and why not?

As you’ve realized by now, a positive customer experience is crucial to the ongoing success of your business. If you can create a happy customer, you can create a loyal customer, and it is these customers that can build your success the most. They are the ones that will generate the best free marketing you will be able to get. They are the best advocates you can get to promote your products your services. Not only are they supporting you by purchasing your products or services, but they are offering an authentic word-of-mouth promotion on your behalf.  

You’re mostly there. You offer great service or product already. Your employees are an asset. Now you just need to merge them and show this to your customers, so they can walk away from their experience with you, sharing in this positivity, and can start transitioning into loyal customers.

How Can A Good Customer Experience Be Achieved?

Here are easy and achievable ways that you can all work together to start building that loyal customer base.

The first step is to understand what areas require focus. There are many different strategies available to support you with this. The key ones that most companies use are the Net Promoter Score (NPS). Although you may choose to collate your data elsewhere from personal surveys, gaining and reviewing feedback, and looking at conversion reports. Whichever method you choose, it is important that it covers all areas of your business whether this be a website, phone, or in-store, so you 

It is vital that you and your team are all working with the same expectations in relation to how you treat your customers. This also gives your employees an excellent opportunity. The likelihood is that they will deal directly with your customers more than you do. Use this to your advantage. Consider the wealth of knowledge they hold and how can this be used. Completing regular training sessions is a proven way to invest in your employees and up skill their expertise. With this in mind if one employee has proven experience with building rapport with clients and holds a track record of generating loyal customers – let them teach and train others.