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It’s in the best interest of your company to reach as many people as possible. While you’ll be doing a lot to advertise your business on the web, it’s important that you don’t overlook marketing your products and services in “the real world,” too, even if you’re an exclusively online organization (the people walking the streets also use the internet, let’s remember). And the good news is that there are plenty of smart ways you can advertise to people in your area, using innovative and creative campaigns. We take a look at a few methods below.
If you’re a young and innovative startup that’s intent on disrupting the game, then why not look at developing some street cred by engaging in a guerilla marketing tactics? There are plenty of ways you can do it — you can leave stickers in bars, hang posters on walls, or even hire a spray painter to create a custom piece. Of course, you’ll have to make sure that whatever you’re doing is legal, but if you’re more of an alternative company, then this could be the right way to go. More traditional companies should look elsewhere.
You’re going to spend a lot of time in your vehicle for both business and personal reasons. And just think: how many people do you think you drive past every day? While most people don’t look up at all the cars that pass them by, they do pay attention to the vehicles that seem to have something a bit different about them. Consider wrapping your car with your branding, and you’ll have an eye-catching vehicle that promotes your brand. If you’re located in a smallish area, then people will eventually recognize the car — and pay attention to the name on the side, too.
At Your Space
Your offices or worksite may fundamentally be a place for you to work, and not generally open to the public, but it doesn’t always have to be this way. One effective way to gain interest in your business is to host events at your premises. This could be a social event (wine and music), a market stall, or business event — the type will depend on what your company does/what the space is suitable for. For maximum impact, you’ll want to subtly convey the message of your company by incorporating wall graphics and displays, and showcasing your products and services. You’ll have a fun event that will push your business forward, and also gain the interest of potential new customers.
Pop-Up Street Stalls
Finally, look at taking your company directly to the streets, if it’s appropriate. If you’ve done your market research correctly, then you’ll have a pretty solid idea of who it is you’re targeting. Set up a stall in an area that’s heavily populated by people who fall within that demographic, and showcase your company. To get the most interest, it’s best that you have something to offer to passersby, such as a free sample or trial of your product.
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