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Running a church in 2018 can be hard work. It’s difficult to get people interested in going to services, but that’s not necessarily because there are fewer Christians around in our present society. It’s just that the typical church service isn’t exactly geared towards the modern world. Not everybody wants to spend a chunk of their weekend sitting in a crowded room and listening to one person speak. You need to make your church more exciting than that. You need to give it some spark. Here’s how to get people interested in your church.
First of all, you need to bring your church into the modern age. And that all starts with a good digital marketing strategy. The best way to reach a large number of people in 2018 is to utilize the internet. That’s where you’ll find potential churchgoers in your area. You might even want to look into a specialist in church web design to help you design a great website. The better the content on your website, the more likely it is that your target audience will find your church’s site on search engines. Google’s algorithms rank websites based on their content.
The reason for so many modern churches failing to retain a congregation is that… well, they’re not actually “modern” at all. The world has moved forward, but most churches have been the same for decades and decades. Whilst the Bible and religious teachings might have stayed the same, that doesn’t mean the medium through which they’re taught has to stay the same. Schools have changed with the introduction of new technology and different norms in society, and your church should aim to do the same if you want to get people interested in it.
Younger people want more than the typical Sunday service. That want a chance to engage with people rather than sitting and listening to a lecture. You could start hosting youth meetings at your church; put on activities, bring food, and let everybody congregate so that they can actually talk to one another rather than listening to one person speak. That could make all the difference to keeping your church relevant. And you should also find ways to talk about the importance of Christianity in the modern world. Talk about topics and issues that matter to people in the present day (e.g. mental health, social media, and so on).
Get people involved.
The best way to get people interested in your church is to get them involved. As mentioned in a previous point, it’s hard to get people engaged with a sermon if all they’re doing is listening. You need to invite people to be a part of your church service if you want them to become a part of the congregation. You could encourage people to come up and talk about important topics that mean something to them. Religion should be bonding all of you. This is also a good opportunity to encourage people to invite their family and friends to your service; people will be more likely to come to a church service if their friends and family will be there.
Encourage people to spread the word is a great way to retain existing churchgoers and to draw in new members of the flock. Word-of-mouth marketing is the best way to advertise anything, after all. People trust the recommendations of those closest to them. You might also want to plan some big events so as to give people more of an incentive to give your church a go. If you want to get people involved then you have to give them activities that make it easier to engage with your organization.
Start a youth group.
Another great way to draw in new “young” members of the flock is to start a youth group. As we’ve discussed throughout this article, people want to feel like they’re part of a family or a group of friends when they go to church. Religion is supposed to bring people closer together, after all. One of the best ways to achieve this is to start a youth group. Young people are more likely to embrace religious teachings if they’re in a fun and relaxed environment with their peers. Playing games and going on outings is much more enticing to kids or teens than sitting through a sermon that feels like a school lesson. You’ve got to know your audience if you want to get people interested in your church. It’s just like running a business.