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The new year is upon us, and many of you are already thinking of changing the old ways and embarking on a journey that will help you feel more fulfilled and rejuvenated.
Starting your own business is a great way of doing so, and if this means enabling your passion to be your main source of income, then even better.
Do you want to teach yoga?
Teaching yoga is not for the faint at heart, as there are many aspects of the business that need to be looked after, but it is certainly a very rewarding trade.
If you are able to have realistic expectations about it, starting your own yoga-teaching business can be a fantastic experience.
Research other businesses in the area
To make sure you are offering your own specific services, do some research beforehand. Google “yoga classes” in your region and see what comes up. This will teach you a great deal about your competition and will help you identify what it is that other businesses are doing that is successful. You can then think about what services you will offer and how you will market these to match and outweigh your competition.
Come up with a great brand for your business
This is the fun part. Take a piece of paper and write down names that have crossed your mind for your business. The list doesn’t need to include the best names that come to your head only. Write all the names that you have ever thought of calling your company so that you can then brainstorm amongst a list that includes the best and worst options. If you are stuck, Brand Bucket might help you think of interesting options.
Design a low-cost website through which to market your services
Platforms like Wix or Squarespace are relatively cheap and will allow you to design a website that looks the part and is complex enough to include all the information you need to share about your business.
Reach out to your existing customers
This could be the trickiest part if you haven’t got any past clients to whom you have taught yoga on a freelance capacity. If you do, simply reach out to them via email letting them know of your new business venture. Intelligent software like medicalspasoftware.com will allow you to manage your clientele appropriately. From helping you keep your client records in an organized manner, to assisting you with online marketing, it will help you take your business to the next level.
Attracting new clients
Tell your friends and family about your business and start marketing your services on social media. Maximize your brand visibility also by posting relevant text on yoga- and health-related blogs and remember to attend key yoga and wellbeing events in your region so that you can network in person. Try Wanderlust for a list of some of the most popular mindful living events. Growing your customer base is as simple as turning up to a networking event and saying hello! See where that takes you.
The above tips have hopefully given you a good insight into what it takes to start teaching yoga professionally. Best of luck and congratulations on starting to take steps to make your dream a reality!