Collaborative post – may contain affiliate links
We stumbled across an (outdated) fact today. There are 966 million websites in the realm of the Internet. The reason we said this was outdated because it has been a year since that figure was highlighted, which means there is likely a lot more than that today. Why are we telling you this daunting piece of information? That’s simple really; it highlights just how much competition you face online.
We’re not saying you need to totally ignore the digital sphere because that would be the equivalent of marketing suicide. However, if you go the other way and totally ignore the real world – the physical world – then all your online efforts will be forgotten about with a half hour (Facebook ads have a lifespan of 36 minutes on average).
Of course, knowing how to market yourself offline is no easy feat, which is why we have pulled together a few ideas to help inspire your creativity. Enjoy.
Your Staff Are At The Center
Mmm hmmm. These are the people that interact with your customers. They are the people that personify the impression you are hoping your brand gives off and that is why you need to make sure there is an extra emphasis on how they work as marketing tools. If you want to impress customers, nothing beats having employees that are presented in accordance with your brand who are able to solve your customer’s problems. Period.
Your Printed Materials Should Be Special
There is a still a hugely important role to be played by direct mail, the kind that people can physically hold in the same way they can touch a banana, which is why you need to start collaborating with some printing and mailing services. The trick is to make something special, though, not something that will be put on the hallway table and added to the recycling on the next garbage trip. You want something that impresses, whether that is with evocative imagery, creative content or even a fancy leaflet where things pop out like a kids storybook. Make it worth them keeping hold of.
Branded Merchandise Lasts Forever
We’re not saying you need to put your logo on some pens, mugs and drawstring bags because this has been done so many times it now gets blocked out by people’s subconscious. Instead, what you need to do is create branded merchandise that people will actually use, and use in the places where you want your logo to be seen. That’s how to truly optimize your branding. If you have a protein shake company, then brand a filtered water bottle knowing it will be taken to the gym. If you are attending a trade show, then make your bags the biggest so that people are encouraged to put everything else they pick up inside yours, that way you will be seen most. Make cool branded artwork that offices may hang on their walls. That sort of thing.
People Can’t Resist A Giveaway
How many times have you seen those Facebook ads that say something like, “Like and share our page and you could win this helicopter”. No one is winning a helicopter. You know that, they know that, everyone knows that – but people can’t resist it. We’re not saying you should lie. But by offering a giveaway whether it be an RC helicopter or a Bluetooth speaker, you will grab people’s attention. You market this online and you give it away offline.