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If you’re an entrepreneur, whether full time or running a side gig, you should be aware that marketing is just about the most essential step to your overall business success.
In fact, the only thing more instrumental to your success is your ability to provide a quality service, and to be reliable and able to stick to your word in your dealings with clients.
When most people think of marketing, however, they imagine some pretty boring and time-consuming activities. Endless cold calls, for example.
Luckily there are less conventional approaches to marketing that you can add into the mix in order to spice things up and increase your chances of making a positive impression on your prospects.
Here are some.
Use public signs on your own property
People notice signs they encounter in public. They don’t necessarily go out and use the services they see advertised immediately, but those signs nonetheless draw the eye and leave an impression on the subconscious mind.
Traditional billboard advertising is expensive, so much so that it’s likely to be very cost prohibitive unless you’ve got a lot of startup capital to burn.
Setting up signs on your own property is another matter. Whether on your front lawn, or on the facade of your office, a professionally done sign, especially when made up by a professional company who uses coreflute, and with the help of a good graphic designer, can be one of the best ways of making a fast and lasting impression.
Keep some business cards on you and leave them wherever you go
While you shouldn’t necessarily litter the street with business cards, there is something to be said for keeping a batch on you at all times, and dropping a couple whenever you find yourself in a location which you think your potential target market might frequent.
If you run a web solutions company, and find yourself grabbing a coffee in a district known for its business vibe, what do you have to lose by leaving a couple of your business cards on a table as you leave?
If you do happen to get into a conversation with someone who could be a genuinely important professional connection, having those business cards on you is also a great way of getting your foot in the door and giving them a gentle reminder to contact you when they’re back in the office.
Simply be open about what you do with friends and family
A big part of networking effectively is simply being comfortable discussing what you do with the people around you. Of course, you shouldn’t try and shoehorn it into every conversation, but you should also fight against the temptation to be shy or modest and to keep your business to yourself.
Simply being open about what you do, when talking to friends, family, or new acquaintances, can be a great way of making unexpected professional connections, and it can also boost your confidence and charisma, and give you a much needed edge in more formal networking events.