Jaclyn and I met through a mutual friend a while back and during our first meeting in person guess who showed up? Conan O’Brien. We didn’t bother him at the time, but from that point I knew the star power that Jaclyn could reel in. I’ve never seen someone so committed to her work and since I follow her on several platforms, there’s rarely a day I don’t see an update from her. I didn’t think you could be in multiple places at once, but Jaclyn proved that theory wrong. She truly is the Jaclyn of all trades and I hope you’re able to gain some insight from this interview with her:
1) Briefly tell us how your career evolved into being an entrepreneur/consultant for social media, marketing, branding, etc.
I was studying Music Business at the University of Miami when the industry transitioned from CD’s to Mp3’s. I had always been in some form of guerrilla marketing (thank you DECA in high school). I always understood HOW to get a product into people’s hands and have them share it via word of mouth. But all of the sudden, the Internet allowed us to share an intangible product, in this case music, and still generate word of mouth plus, we could TRACK the impact and read people’s responses. From there, I started using Myspace personally then Facebook, Constant Contact and eventually LinkedIn and Twitter. Year after year, the Internet became more and more a part of my life from using it to create my own personal brand to find a job to using to to connect with customers when I was in business development/branding and the blogging space to lastly, over the years, teaching business owners and other professionals how to use it to engage with their audiences.
2) What do you consider your biggest strength as an entrepreneur?
Being outgoing. That strength allows me to meet a lot of people which in turn means I can connect a lot of people and bring them together. Plus, talking to people also serves as market research for me since so much of the social space deals with psychology, content creation and human behavior.
3) What’s the biggest challenge you’ve faced so far?
Dealing with unforeseen life circumstances/family emergencies while trying to grow my company. I managed to overcome them thanks to a healthy client roster & being SUPER organized however, it’s important for service based business owners (myself included) to think about and work towards scalability/generating some passive income. If something happens to you, and you’re the business, the business shuts down unless you have another revenue stream or a team in place.
4) How would you describe your style/ personal brand?
Fun, Polished, Inviting. I fit in with my peers but can talk shop with the industry thought leaders too. I know how to balance between being an expert, being engaging and creating experiences for my people too.
5) What advice would you give other entrepreneurs trying to build/grow their brand?
Leverage the power of strategic alliances. Look for people to cross promo with and set up multi-channel cross promo campaigns, i.e email newsletter, blog posts, Twitter to start. Most people only rely on one channel for cross promos and you won’t get the full impact of exposure. Also, focus on quality vs quantity. Engage the people who like or share your stuff day to day. Thank them! In due time, THEY will help you grow those numbers and acquire more people. Rounding this out, you have the potential to talk to A LOT of people online but that doesn’t mean those people are the right audience for you. Segment your audience, i.e know where you need/want people to be located as an example so you can hone in and find the people who are likely to need your products/services/advice.
Want to access more marketing insights and support from Jaclyn? She’s creating an MIY Guide (Market It Yourself) featuring advice from brand managers at charity: water, Yes 2 Carrots and more. Sign up to learn more: www.jaclynmullen.com