How Etsy Paid Her Way Through College

LEILEI_SECOR

About a month ago, I saw an article on Entrepreneur Magazine about a Teen who is paying her way through college through opening an Etsy shop. I was so impressed that I reached out to her via Twitter to ask her more questions. Entrepreneurship has no age limit, so if you have an idea, the difference between being a dreamer and doer is taking action. That’s what LeiLei Secor did and here’s how you can learn from her story:

1) Briefly share how you got started as an entrepreneur

Like many 16 year olds, I was looking for a summer job. I didn’t get hired anywhere I applied to so I thought to myself, “Maybe I could sell the jewelry I make”. At the time, I made macrame and beaded bracelets but once my shop opened I taught myself how to make wire wrap jewelry. On July 27th, I opened my Etsy shop and a week later I received my first sale. From then on, I received them daily.

2) What do you consider your biggest strength as an entrepreneur?

I think my biggest strength was my determination. Whenever I start something that really interests me, I immerse myself in it. I would sit online for hours researching what worked and what didn’t. I spent a lot of time on Etsy’s forums reading what other sellers had to say. To this day, I will spend a good amount of time time on Etsy’s forums reading the general chitchat and sentiments of other sellers. 

3) What’s the biggest challenge you’ve faced so far?

One of the biggest challenges I’ve faced so far is keeping up with the trends and changing search engine of Etsy. As one of the most competitive markets on Etsy, jewelry sellers have to work on differentiating their product from the thousands of others out there. An important part of Etsy is keeping up with titles and keywords that will keep your listings relevant in the search engine. It’s challenging to try to figure out what will make your listing show up in the first few pages of listings.

4) How would you describe your style/personal brand so far?

I would describe my personal brand to be simplistic and young. I try to create simple pieces that would appeal to multiple age groups and compliment any style outfit.

5) What advice would you give aspiring entrepreneurs from your journey?

My best advice to aspiring entrepreneurs would be to just go for it and immerse yourself in whatever it is you are passionate about. I think if you put your all into something, you will surely get something out of it.

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