If you’ve watched TV, searched the internet or gone shopping lately, chances are Snoop Dogg promoted one of the products you’ve seen. Would you consider him a master of self-promotion? Personal branding guru? Regardless, here are 3 ways you and I can learn from his business ways…
Get comfortable with promoting yourself. You are gifted with unique talents, but the question is do others know? You could be a great coach, artist or teacher, but if no one knows, your talents are being wasted. Focus on your strengths and figure out what gifts you can share with others. Keep developing and evolving. Practice may not make perfect, but it definitely makes you better. Don’t be afraid to share with the world how you can make a difference.
Shout-outs. Thank those who are helping you. Whether it’s public or private, just make sure it is genuine. Nothing great is accomplished alone, so give credit to your supporters. The #1 reason people leave their jobs is because they feel unappreciated or under-valued. Tell others how much you value their presence in your life. Appreciation goes a long way.
Exposure, exposure, exposure. Stand out. Don’t blend in. Give people a reason to look your way, or they won’t. For example, if you offer a service, speaking is a great way to show people you are qualified to be a professional. Social media is a free way to let others know you’re around. When it comes to networking, meet in person (if possible). Help others to put a face to your name. Be aware of your body language, it communicates more than a phone call or email ever will. The more comfortable you are talking to others about what you do, the better the chances of them hiring you!
I’m not saying take every opportunity to promote yourself like Snoop Dogg does, but take what he does and make it your own. In a world dominated by technology, its those with exceptional interpersonal skills that will rise to the top. The clearer you can communicate in front of others, the better your chances of getting “hired.” Peace.