Running a summer camp business is a seasonal venture that relies on fulfilling a period of the year with business. That means you’ll want to seize every opportunity possible to attract as many customers to your camp as possible.
Attracting new customers though, especially if you’ve got a fairly new business is challenging. You need to build trust, and awareness of your business and give prospective customers the value for money they’re after when parting with their cash – and their kids.
With that being said, here are some top tips to attract new customers to your summer camp business.
Make use of social media
Social media is a wonderful resource for any business. If you’re looking to make use of every opportunity to sell your business to the general public, make use of social media. It’s one of those marketing and advertising opportunities that will be very beneficial for your business.
As younger generations begin to have their own brood, it’s important to remember that many of them will be actively using social media to make purchases and to become aware of new opportunities or activities for their kids to get up to.
Try to get yourself on multiple platforms where possible and work hard to build up awareness of your brand and summer camp business through these profiles.
Consider a referral program for existing customers
A referral program is always a good shout for those who want to earn a little extra on the efforts they make when sharing your business with others. Parents are great when it comes to sharing their experiences with other parents, so a referral program might be worth putting in place.
For every person they refer, they might get a certain discount on their own booking, as well as for the person they’re referring to.
Offer a jam-packed calendar of events
Summer camps should be jam-packed with activities to keep the kids occupied and for it to be a worthwhile cost for the parent to endure. While it does mean they’ll be away from the family home, it does also mean they’re spending money to do that.
With that being said, make sure you’re offering some great calendar events during the time that they’re at the camp.
Work with kid-friendly venues and services
There are plenty of venues and services out there that are kid-friendly. From Birthday Parties OKC to celebrate campers’ birthdays to other activity-based companies that come to the camp or offer experiences outside of the camp.
The more companies you partner up locally too will only benefit the camp’s exposure around town too.
Advertise locally to build a community of customers
To help with customers and repeat customers, consider building up a local community of customers. Your locals are going to keep you going beyond just those individuals who book once in a blue moon. Try local stores and malls to advertise the summer camp to those who live near the area.
Attracting new customers to your summer camp business is one that takes time but persevere and you’ll have a blossoming camp business soon enough.
Growing Forward 