1. Don’t know where to start.
The learning curve is too steep.
Never done anything like this before.
2. Can do the work, but don’t know how to launch it.
It takes money they don’t have…
Connections they can’t make…
Just waiting for a breakthrough.
3. Launched but hasn’t taken off.
It’s bringing in little to no revenue.
Seems to be ignored.
The equivalent of a box of unsold books in the basement
The good news is – there’s a way. There’s always a way.
And finding it is your necessary rite of passage.